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Loved clothes last
Doubling the life of a garment from one year to two years reduces its emissions over the year by 24%
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Loved clothes last
The most responsible clothes are those that last a lifetime. Roughly a quarter of a garment’s
environmental
impact happens after it arrives in your home, which is why we’re here to help you take care of what you
buy
and make it last.
Take care
Wash less
Clothes worn next to the skin do not usually need washing after one wear.
Fill to the max
Half loads of laundry use almost as much energy and detergent as the full thing.
Keep things cool
Always take note of your care label, but doing your laundry at 30° is kinder to the planet.
Protect your synthetics
Materials like polyester release microfibres into waterways. Protect them by choosing an responsible
wash
bag, such as a Guppyfriend Bag for every cycle.
Line dry
Line drying your clothes helps keep them in good shape for longer, reduces the need for ironing, and
saves
on energy.
Repair it
If you can, learn basic mending tricks to save throwing out faulty clothes. Find inspiration from Lily
Fullop (@mindful_mending).
Alter and update
Update your clothes yourself. Find your local tailor or check out Sojo (@Sojo_App) and The Seam
(@the_seam_london).
Resell
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