Nowadays, Earth Day is recognised around the globe - not just for it’s
drive towards reducing pollution and an overarching impact on natural
surroundings, but its position in maintaining a vital awareness
surrounding the impact of climate change day-by-day.
Whilst TOWER may be London born and bred, we see the affect our
actions have on those situated outside of our capital; whether that
be waste management, energy reduction or investing in more
Join us below as we give the lowdown on some sustainable options
currently available at TOWER. Do sustainability, the TOWER way!
Working against the grain, VEJA produce their running-uppers using
100% recycled plastic bottles, as they sit above an Amazonian rubber
outsole and comfortable L-Foam latex cushion - developed using 30%
One year after their lightbulb moment, VEJA’s founders landed
themselves in Brazil, learning everything they could about raw
extraction from local seringueiros; communities whom perfected the
craft of rubber tapping. This natural rubber would lay foundations
for their first pair - a material representing 40% of all soles
they’ve manufactured since.
However, this isn’t to say that leather cannot be found in their
footwear portfolio. Sustainable animal hide creates another consumer
alternative, too! Knowing a batch of leather’s exact journey from
abattoir to shopfloor helps troubleshoots any bouts of trouble in
production, ensuring processes meet REACH standards beneath the
ChromeFree umbrella. This was achieved with help from the Working
Leather Group - an organisation that pinpoints sustainable practise
to reduce the environmental impact of leather, awarding tiered
ratings for consumer use.
Dr. Martens offer theirs consumer base a comprehensive array of
silhouettes in iconic formats, styled with vegan alternatives
without losing the brand’s uncompromising DNA. Zero leather doesn’t
mean zero fun, in fact, we think the opposite!
Finished with a yellow-tinted loop at its heel, Dr. Martens
non-leather range utilises extra durable, synthetic materials that
succeed an animal friendly construction. Each option is built to
last as long as DM’s classic styles - in fact, you’ll even find the
very same soles welted underfoot complete with notes of yellow
stitching from toe to heel.
What do you look for when shopping non-leather substitutes? Dr.
Martens core offering comprises of four separate options, all
boasting their own recognisable aesthetic. Felix Rub Off is DM’s
go-to compound, somewhat less shiny and patent then the high-shine,
synthetic Oxford. The Oxford Brush and Gloss Pull-Up join forces in
bringing two-tone contrasting palettes to the world-stage, all you
have to do is decide between cherry-red or glossy options!
Boston's New Balance introduced their Green Leaf standard to cast a
spotlight over environmentally kind material options, integrated
into both footwear and apparel lines.
Whilst apparel production may not be directly applicable to TOWER's
shelf-residing stock, to qualify for green leaf embellishment at
least 50% of the materials used must be sourced with environmental
after-care in mind; footwear, however, requires 50% or more of the
upper's textile construction alone to be 'environmentally preferred'
beyond a further solo ingredient underfoot.
Between 2030 and the time of writing this, New Balance are
committing to reduce their CO2 emissions by 30%, whilst driving
towards the use of 100% preferred leather, 50% recycled polyester,
zero footwear factory land-fill waste and 100% renewable electricity
usage across all NB-owned operations by 2025. Even sooner!
When shopping sustainable, just look for the green leaf! Tell it
TOWER sent you.
No outfit is complete without a comfortable pair of socks - yes,
even with sandals! However, it can be difficult to pinpoint the
perfect, sustainable variation for your wardrobe.
Tommy Hilfiger has injected Tencel into their mesh socks, meaning
you can now shop sustainably from head to toe! What makes Tencel so
environmentally kind, you ask? It is fully biodegradable after being
harvested from certified wood sources, so once you've worn them
through, they'll be right at come with the compost. Plus, this
organic textile is far less thirsty with energy and water than your
Did anything stand out to you? Head over to tower-london.com and
shop our sustainably selected options now!