Our Company
About Us
With our feature-rich, flexible technology for Referrals, Soreto enables Brands to leverage the power of peers to drive customer trust and advocacy to seamlessly build brand credibility, reward loyalty, and gain customers for life.
Gain high-value customers for life. In 2024, Soreto Referrers and their Friends spent 36% more than average online customers.
Leverage your existing happy customers to reach new ones. Plus, reduce customer acquisition costs.
Increase your overall sales and drive both repeat purchases and new customer acquisitions. Plus, gain added organic social reach.
CEO
Peter was previously Managing Director of Affilinet (merged with AWIN) and Chief Operating Officer for MyVoucherCodes before its sale to Monitise for £55 million. Peter has over 20 years’ experience in digital having managed some of the UK’s largest brands including Sky, Thomas Cook, H&M and Samsung.
COO
Rachel brings extensive experience, with a marketing background working agency-side for luxury brands like Porsche and major telecoms like Samsung. As Chief Operations Officer, Rachel oversees daily operations, product development, and marketing, using her diverse expertise to drive efficiency and growth.
CFO
Shaun brings over a decade of robust experience in the Finance sector, having started his career at Colas Group, where he held multifaceted roles across various international markets. Now Chief Financial Officer at Soreto, Shaun is instrumental in driving corporate finance initiatives and governance, navigating complex tax landscapes, managing accounting functions, and aligning financial goals with business objectives.
CTO
Prasanth brings over 20 years of international experience in product and technology leadership across e-commerce, SaaS, marketplaces, and digital platforms, having worked with companies including Infosys, Cognizant, eBay, InPost, WebInterpret and Base.com. As Chief Technology Officer, Prasanth leads Soreto’s technology strategy, platform scalability, and product innovation.
Chairman & Founder
Andrew Xeni is a visionary technology and retail entrepreneur; founder of award-winning businesses that are reshaping their industries. He established responsible fashion brand Nobody’s Child, named 2023, 2024 & 2025 Drapers Retailer of the Year (<£100m), as well as technology ventures Fabacus, where he serves as CEO, and Soreto, where he acts as Chairman. His businesses service some of the world’s largest organisations in licensing and retail, including Tesco, NBCUniversal and Samsung.
Join our inclusive, collaborative and friendly culture to accelerate your professional success and help the most forward-thinking brands and retailers in the world build best-in-class Brand Advocacy programs.
Email usWe believe in working together, both within and outside of our organisation, to continually deliver creative solutions for the way that we approach the business, digital and creative challenges that we face every day.
We aspire to be the best in everything we do. We design, build, test, evolve and repeat to deliver exceptional products that work for a vast array of clients across different sectors and countries.
Trust is at the core of our platform, from Brands to consumers we always deliver full transparency.
We aim for ease and simplicity to make every aspect of our products and service seamless from integration to user-journeys. Our solutions are elegantly simple making their implementation a no-brainer for Brands wanting to deliver results with minimum effort.
Soreto is part of a diverse group of technology businesses all powering solutions for Brands online.
Fabacus is global technology business and creator of Xelacore, designed to digitally transform businesses within the licensing and retail industries through the power of data.
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