COMPETITOR COMPARISON
Soreto vs. Traditional Referral Platforms
Your Customers Have Changed. Has Your Referral Platform?
Your customers are talking. Most platforms aren’t listening. Soreto is the only platform designed for the modern shopper. No developer headaches. No rigid templates. Just high-performing Referral tech that drives results. See how Soreto compares below.
Feature / Capability | Soreto | Other Referral Platforms |
Social & Messaging Sharing Channels | Widest range in the market: All major social platforms + messaging apps (WhatsApp, Instagram, TikTok, Snapchat, Pinterest, Facebook, Viber, Telegram, and X), + email & copy link. | Limited: Only basic sharing channels (Facebook, email, copy link). |
Social Commerce Focus | Built for social-first commerce and messaging-driven referrals. | Traditional referral UX. Focused on email or static share links, not social-native journeys. |
Reward Customisation | Fully customisable rewards (discounts, credits, gift cards, loyalty). | Supports customisable rewards, but setup and logic configuration can be manual. |
Campaign Setup | Done-for-you setup and optimisation included. | DIY setup, requires internal resource or dev time. |
Success Support & Strategy | High-touch support: strategy, setup, and campaign management assistance. | Self-serve, or managed (tiered). |
A/B Testing | Built-in A/B testing across rewards, creatives, and placements to identify best-performing offers. | Limited or manual A/B testing. Often requires third-party tools. |
Email Campaigns | Automated email campaigns integrated into the referral flow (e.g., reminders, share prompts, reward notifications). | Basic triggers or email support available on higher tiers. Advanced automation requires third-party tools. |
Fraud Protection & Code Abuse Controls | Advanced fraud prevention (IP blocking, duplicate detection, promo abuse filtering). | Standard fraud checks. |
Creative Asset Support | Hosted, branded templates + bespoke creative asset support as standard. | Self-serve or tier-based creative support, often DIY with limited flexibility. |
Segmentation, data & Insights | Provide rich zero-party data to fuel CRM, lookalike data and marketing stack; real-time reporting. | Available in higher tiers on certain platforms. Standard analytics and API access; deeper insights require extra work. |
Multi-language & Currency Support | Fully supported. | Available. |
Platform Type | Managed service with SaaS tools. Soreto helps build, launch and optimize campaigns for clients. | Pure SaaS platform. Clients must build and manage their own campaigns. |
Integration | Global coverage with integration via GTM, Adobe or Direct. Affiliate MasterTag integration available with these networks: Awin, Rakuten, Partnerize, CJ, Shareasale, Commission Factory, Soicos, Tradedoubler. Soreto also supports Shopify Stores. | Integration through their existing tags. |
Feature availability depends on your chosen plan. Speak to us to find the right fit for your brand.
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Built for Brands That Want More Than Just Coupons
Reach the right audience via social-native sharing journeys
Capture more Referrals, even Pre-Purchase
Lower acquisition costs without sacrificing quality
Optimise performance with built-in testing and analytics
Enrich your CRM with data-driven insights and behaviour segmentation
Scale globally with localisation built in, from language to currency to channel preferences
Trusted by Category-Leading Brands
Discover Our Solutions
Increase repeat purchases and drive new customer acquisition
Enrich your shopping experience with authentic customer content
Ready to See the Difference?
Book a demo with our team and see how Soreto compares.