OUR COMPANY
We’re on a mission to revolutionise the way brands use social commerce to supercharge their growth
Our Partners
About Us
We Supercharge Social-Driven Growth
With our feature-rich, flexible technology for Referrals, Soreto enables Brands to leverage the power of peers to drive customer trust and advocacy to seamlessly build brand credibility, reward loyalty, and gain customers for life.
High-Value Customers
Gain high-value customers for life. In 2024, Soreto Referrers and their Friends spent 36% more than average online customers.
Create Brand Advocates
Leverage your existing happy customers to reach new ones. Plus, reduce customer acquisition costs.
Drive Repeat Purchases
Increase your overall sales and drive both repeat purchases and new customer acquisitions. Plus, gain added organic social reach.
Meet Our Leadership Team
Peter Rowe
CEO
Peter was previously Managing Director of Affilinet (merged with AWIN) and Chief Operating Officer for MyVoucherCodes before its sale to Monitise for £55 million.
Peter has over 20 years’ experience in digital having managed some of the UK’s largest brands including Sky, Thomas Cook, H&M and Samsung.
Rachel Woodger
COO
Rachel brings extensive experience, with a marketing background working agency-side for luxury brands like Porsche and major telecoms like Samsung.
As Chief Operations Officer, Rachel oversees daily operations, product development, and marketing, using her diverse expertise to drive efficiency and growth.
Shaun Gabriel
CFO
Shaun brings over a decade of robust experience in the Finance sector, having started his career at Colas Group, where he held multifaceted roles across various international markets.
Now Chief Financial Officer at Soreto, Shaun is instrumental in driving corporate finance initiatives and governance, navigating complex tax landscapes, managing accounting functions, and aligning financial goals with business objectives.
Prasanth Subramanian
CTO
Prasanth brings over 20 years of international experience in product and technology leadership across e-commerce, SaaS, marketplaces, and digital platforms, having worked with companies including Infosys, Cognizant, eBay, InPost, WebInterpret and Base.com.
As Chief Technology Officer, Prasanth leads Soreto’s technology strategy, platform scalability, and product innovation, using his experience in building and scaling international product and engineering teams to drive growth, modernisation, and AI-first innovation across the business.
Andrew Xeni
Chairman & Founder
Andrew Xeni is a visionary technology and retail entrepreneur; founder of award-winning businesses that are reshaping their industries. After building a successful family manufacturing business supplying the UK high street, Xeni went on to establish responsible fashion brand, Nobody’s Child, named 2023, 2024 & 2025 Drapers Retailer of the Year (<£100m), as well as building technology ventures; Fabacus, where he serves as CEO, and Soreto, where he acts as Chairman. Operating globally, his businesses are servicing some of the world’s largest organisations in licensing and retail, including Tesco, NBCUniversal and Samsung. Xeni also welcomed Marks & Spencer as a strategic investor and minority shareholder in Nobody’s Child.
Passionate about shaping the future of sustainable retail, in 2023, Fabacus and Nobody’s Child collaborated to launch a Digital Product Passport solution driven by compliant product catalogues, in preparation for incoming legislation around the world, set to redefine and evolve the retail landscape. Xeni is backed by a number of leading financial institutions and prominent individuals and in addition to managing a diverse portfolio of businesses, he is an active angel investor and mentor.
Grow Your Career At Soreto
Join our inclusive, collaborative and friendly culture to accelerate your professional success and help the most forward-thinking brands and retailers in the world build best-in-class Brand Advocacy programs.
Our Values
Collaboration
We believe in working together, both within and outside of our organisation, to continually deliver creative solutions for the way that we approach the business, digital and creative challenges that we face every day.
Innovative & Data Obsessed
We aspire to be the best in everything we do. We design, build, test, evolve and repeat to deliver exceptional products that work for a vast aray of clients across different sectors and countries.
Trustworthy & Transparent
Trust is at the core of our platform, from Brands to consumers we always deliver full transparency.
Seamless
We aim for ease and simplicity to make every aspect of our products and service seamless from integration to user-journeys. Our solutions are elegantly simple making their implementation a no-brainer for Brands wanting to deliver results with minimum effort.
Group Companies
Soreto is part of a diverse group of technology businesses all powering solutions for Brands online.
Fabacus is global technology business and creator of Xelacore, designed to digitally transform businesses within the licensing and retail industries through the power of data.
Have Questions?
Who are Soreto’s Affiliate Partners?
Soreto works with all the major Affiliate Partners including but not limited to: Awin, Rakuten, Partnerize, CJ, Shareasale, Commission Factory, Webgains, Tradedoubler, Impact, Pepperjam, Soicos, and TradeTracker.
How does Soreto integrate onto site?
For our Referral products, if you are partnered with Awin, Rakuten, Partnerize, CJ, Shareasale, or Commission Factory then we are in their MasterTags. This means that we are able to activate our Tag within the MasterTag of these Affiliates.
Alternatively, we can supply our tags to be directly on site or via your GTM or Adobe Tag Manager.
If your site is on Shopify, the integration is through the Shopify App Store.
For our RAF Page, we can either supply script to be added to an iFrame for you to have a dedicated page on your site or we can supply an active URL for you to promote.
For all products, the Soreto Tech Team is on hand to support you in your integration via guides and video meetings.
How does Soreto send contracts?
Soreto uses DocuSign to send our contracts to you.
What is Soreto’s standard contract length?
Soreto’s standard contract length is 12 months with no break clause. This is because our Programmes are fully managed and it takes up to 6 months to fully optimise your campaigns.
How do I renew my contract?
Our contracts automatically renew unless you give us notice 30 days before your contract term is due to expire.
How does Soreto take payments?
Soreto offers payment options via Invoice, Direct Debit or card payment through our secure checkout. Klarna is also available for a flexible payment option.
How do I view the metrics of my Soreto products?
Referral: You will have access to your Analytics Dashboard once your Referral Programme is launched. Your dashboard will give you access to real-time data from your different Referral Campaigns in one place. You can see what offers and placements are resonating with your customers. This is also the place where you download your Referral Data to enrich your CRM database and other marketing channels.
How do I find my login details for my Soreto platforms?
Your Referral expert will provide you with your login details. You will be able to reset these or change the main point of contact at any time.
Who do I talk to about optimising my Referral Campaigns?
You will have a dedicated Referral Specialist who will work with you to analyse your campaign metrics, give you insights and make recommendations to optimise. They will manage your agreed optimisation plan with our Tech Support Team to ensure that all changes, upgrades or A/B tests are executed accurately.
How do I upgrade or add markets to my Soreto Programmes?
Depending on what package you are on you may get automatically upgraded if you exceed our threshold for our Ignite Package. Otherwise, if you want to add markets or products you can talk to your Referral Specialists.
What Referral Customer support does Soreto provide?
Our Support team occasionally receives queries via email from Referrers or their Friends, these emails are always responded to within a reasonable time. Should the request be of a more complex nature, these emails are passed on to the Brand for feedback and/or input to resolve.
What Client Support does Soreto provide?
Soreto is a fully managed platform with all the heavy lifting done by your dedicated Referral Specialist. You can contact your Referral Specialist at any time and they will support you to resolve any issues, execute campaign changes or provide detailed insight into your campaign metrics.
