Resources
Catch up on the latest updates from Soreto
The Latest Updates
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The Black Friday Countdown: How to Win the Last 48 Hours and Keep Customers Long After
Black Friday is almost here. The pressure is on, the competition is fierce and every brand is fighting for attention…
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Beat the 7% January Retail Drop: Why Referrals Keep Growth Alive When Sales Slow
How advocacy keeps engagement alive when paid spend drops As soon as December ends, many brands feel it. A sharp…
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Why the Best Referral Campaigns Get Better Every Year: Nobody’s Child
Referral Marketing is not a quick fix. It is a growth channel that compounds. The brands that see the strongest…
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Why Advocacy Outlasts Algorithms
Every marketer knows the feeling. You’ve built a campaign that performs brilliantly, only for results to drop overnight because a…
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The Halo Effect: How Referrals Lift Every Other Channel
Referral Marketing is often seen as a standalone growth strategy. Brands launch a programme to acquire new customers, track the…
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Stop Discounting Your Way into Trouble: Why Referrals Deliver Smarter Growth
Discounts are everywhere. From flash sales to endless promo codes, brands are under constant pressure to slash prices in order…
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Do More with Less: How Referral Marketing Cuts Customer Acquisition Costs
Customer acquisition is getting more expensive by the month. With paid channels saturated and platform costs rising, many brands are…
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What If Referrals Were an Entire Ecosystem?
Referral Marketing shouldn’t be a bolt-on. It should be part of the operating system behind how your brand grows- integrated,…