Resources
Catch up on the latest updates from Soreto
The Latest Updates
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Why Choose Soreto: The Only Referral Tool Built for TikTok, WhatsApp, and Beyond
Most referral platforms are still living in the past. Their core focus is email and, at best, Facebook. But customer…
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Why Choose Soreto: Smarter Testing, Better Results
Not all referral providers are created equal. A/B testing isn’t standard on most platforms- but at Soreto, it’s built-in, dynamic,…
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Why Choose Soreto: UGC That Drives Action
The most effective content today isn’t created in studios or staged for glossy campaigns. It’s captured by your customers- in…
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Timing Is Everything in Referral Marketing
Marketers often spend a lot of time crafting the right message. But in Referral Marketing, when you deliver that message…
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What If Referrals Were an Entire Ecosystem?
Referral Marketing shouldn’t be a bolt-on. It should be part of the operating system behind how your brand grows- integrated,…
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Studio Shots Don’t Drive Shares. Real People Do.
Why authentic user content outperforms generic creative, and how Soreto helps brands use it where it matters most. Most brands…
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Ghosted by Your Own Customers? How to Resurrect Your Referral Programme
You launched your referral programme with high expectations.You imagined steady customer growth, organic sharing and a surge in word-of-mouth buzz.…
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Referral Marketing vs. Paid Ads: The Ultimate ROI Battle
Marketing budgets aren’t limitless, so brands need to make every pound count. That’s why brands are rethinking their strategies to…
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Keeping Referral Programmes Fair and Effective: How Soreto Helps Prevent Code Misuse
Referral Marketing is one of the most trusted and rewarding ways to grow a business. When a customer shares a…
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Referral Marketing Meets TikTok: Why Soreto is Bringing Referrals to the Platform Everyone’s Talking About
At Soreto, we believe Referral Marketing should reflect the way people would naturally share their recommendations. That’s why we’ve added…