Referral Benchmarks 2025
Beyond Impressions: The Referral Tipping Point
Uncover the tipping points where referral campaigns break through, driving faster sales, shares, and customer acquisition.
Why this Matters
Most channels hit a ceiling. Referral marketing, when optimised, keeps growing.
In our latest H1 2025 analysis, we reveal the precise benchmarks that separate steady campaigns from runaway growth. Backed by live campaign data from leading global brands
Inside The Whitepaper, You’ll Learn:
Industry Benchmarks: How many referral views it takes for first sales in fashion, beauty, tech and travel.
Placement Strategy: Which combinations (Shopify + Refer-a-Friend + Post-Purchase) unlock higher enrolments.
Offer Value & Efficiency: Why offers in the 20–25% range consistently drive stronger results.
Geographic Insights: Which markets deliver faster conversions, and why US campaigns need more scale.
Case Studies: How leading brands use strategic placements, offers, and targeting to accelerate growth.
Data-Led Insights compiled from thousands of real placement views and sales events.
Who This Whitepaper Is For
Designed for:
Marketing leaders benchmarking referral performance across industries.
Growth managers looking to drive acquisition without rising CAC.
eCommerce teams ready to turn underperforming referral programs into growth engines.
Read The Full Whitepaper Now
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