Soreto

Turning Loyal Shoppers Into High-Value Advocates

The Fragrance Shop, one of the UK’s leading perfume retailers, is known for delivering luxury scents at great value, with a customer base just as passionate about fragrance as the brand itself.

In a competitive eCommerce space, TFS partnered with Soreto to unlock the untapped potential of their happiest customers: their advocates. By implementing our powerful Referral technology, The Fragrance Shop was able to turn post-purchase excitement into meaningful growth, all through the power of social sharing.

Our solution bridges the gap between checkout and customer acquisition by transforming every sale into a Referral opportunity. The setup was seamless thanks to Soreto’s integration, with campaign assets customised to match The Fragrance Shop’s branding.

Impressive Results

The Fragrance Shop saw YoY gains across every key performance indicator:

+16%

Uplift in Click-Through Rate

+23%

Uplift in
Conversion Rate

+7%

Uplift in Total
Order Value

+22%

Uplift in Average
Order Value

elegant User Journey

Post-Purchase Trigger

Immediately after checkout, customers see a Soreto-powered lightbox inviting them to share a discount with friends through social or messaging apps.

Referral Reward

For their efforts, customers receive a thank-you reward to use on their next purchase, creating a repeat cycle of engagement.

Organic Social Reach

Referral posts land directly in friends’ inboxes and feeds, driving warm, high-converting traffic organically.

Lifetime Value

When a referred friend converts, they’re prompted to refer others. The cycle continues, with each Referral increasing acquisition and lifetime value.

Creative Testing That Converts

The Fragrance Shop continuously optimised its Referral strategy with the help of Soreto’s built-in A/B Testing capabilities. From creative variations to reward structures, every element was trialled and refined to increase performance.

A/B testing was used to dial in the sweet spot for offer type, copy, imagery, and timing, ensuring each campaign delivered the maximum possible ROI.