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Case Study

How Weird Fish Supercharged Customer Acquisition Through Social Referrals

CASE STUDY

How Weird Fish Supercharged Customer Acquisition Through Social Referrals

weird fish case study 1

Turning Loyalty Into Lasting Growth

Black Weird Fish logo on transparent background to display on a logo carousel of Brands that work with Soreto

Weird Fish is a much-loved British clothing brand with a loyal customer base and a mission to make “well made, easy-going clothes that you’ll enjoy wearing.”

Looking to tap into their highly engaged audience, Weird Fish partnered with Soreto to unlock the power of Social Referrals. We believe that when customers love your brand, they’ll happily spread the word – you just need to make it easy.

Our Referral solution bridges the gap between social media, messaging platforms, and eCommerce. After checkout, Weird Fish customers are invited to share a unique offer with friends and family. When their friends shop, everyone wins, with rewards for both the Referrer and the Friend.

Thanks to our seamless integration and support, Weird Fish was up and running fast, with fully branded Referral placements that look and feel native to their site.

Impressive Results

Through our partnership, Weird Fish saw strong performance across the board:

111%

Uplift In Revenue Generated

97%

Uplift In No. Of Sales Driven

85%

Uplift In Click Through Rate

17%

Uplift In Conversion Rate

weird fish case study takeaways 2

elegant User Journey

Post-Purchase Trigger

After checkout, customers see a Weird Fish-branded Soreto Lightbox asking them to share a unique discount with friends via social or messaging platforms.

Referral Reward

Customers receive a reward for sharing, while their friends enjoy a welcome discount, boosting Brand loyalty and lifetime value.

Organic Social Reach

Referral content is posted directly to social feeds and inboxes – no paid budget needed – bringing in warm, high-intent traffic.

Ongoing Acquisition

New customers are shown the same sharing journey post-purchase, continuing the Referral cycle and driving exponential reach.

Creative Testing That Converts

Weird Fish tests different creative variants, reward values, and placements to maximise performance. With Soreto, this is easy. Our platform supports flexible A/B testing, custom design assets, and live performance dashboards.

Whether it’s tweaking the offer or switching up the visuals, Weird Fish stays agile and on-brand, without needing developer input.

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See It In Action: The Referrer

Your happiest customers are your most powerful marketers.

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Referral Lightbox

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Social Sharing

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Thank You Email​

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Your Website

Turning Clicks Into Customers: The Friend

When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.

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Friend Clicks On Post

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Landing Page

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Shops On Your Site

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Becomes A Referer

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“Soreto’s Social Referral Technology has been a fantastic addition to our Affiliate & Partnership marketing strategy for Weird Fish. Their platform has allowed us to seamlessly integrate a powerful referral mechanism into Weird Fish’s customer journey, tapping into the immense potential of word-of-mouth marketing and driving new customer acquisition. The team have always worked closely to align on branding, strategy and performance.”

Weird Fish

Why Weird Fish Chose Soreto

Our powerful Referral technology helps brands like Weird Fish unlock real, measurable growth – not just in new customer acquisition, but in long-term customer value. Here are Soreto’s benefits at a glance.

Seamless Integration

Seamless onsite Referral placements fully customised to your branding

Social Reach

Unlock vast social media audiences for unprecedented reach

Creative Support

High-quality Referral assets created and hosted by Soreto, ready for you to promote

Customer Loyalty

Boost customer loyalty and drive more repeat purchases

Lower CAC

Lower your customer acquisition costs for greater ROI

Authentic Engagement

Amplify engagement with authentic, organic social sharing

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OUR PLATFORM

Discover Our Award-Winning Referral Solution

As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.

Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?

Referrals

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Get in touch to learn more about how we can help supercharge your growth.

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Testimonials

Soreto has been a proactive and valuable partner, delivering exceptional ROI and helping us reduce Customer Acquisition Costs. Their smart optimizations and insight into our best customers have supported sustainable growth that truly aligns with our ethical values. We’re proud to work with a team that understands both performance and purpose.
Nobody’s Child logoNobody’s Child

Testimonials

Soreto’s Social Referral Technology has been a fantastic addition to our Affiliate & Partnership marketing strategy for Weird Fish. Their platform has allowed us to seamlessly integrate a powerful referral mechanism into Weird Fish’s customer journey, tapping into the immense potential of word-of-mouth marketing and driving new customer acquisition. The team have always worked closely to align on branding, strategy and performance.
Weird Fish logoWeird Fish

Testimonials

Since launching the referral program, we’ve seen a 10% increase in new customer acquisitions. The integration with our site was seamless, and within days, we had a fully automated system up and running. If you’re looking for a scalable solution to boost brand visibility and customer acquisition, I highly recommend working with Soreto!
Chatters logoChatters

Testimonials

Service from Soreto has been exceptional, they’ve been proactive in helping us scale sales and implement new technical solutions, all of which have helped us achieve continuous growth! Partnering with Soreto for referral marketing is a no-brainer if you’re looking for a scalable way to boost brand advocacy and accelerate customer acquisition. I highly recommend it!
Roman logoRoman

Testimonials

Since launching the programme, we have achieved a profitable TROAS. Additionally, Soreto has demonstrated a strong average order value (AOV), with customers engaging through the platform tending to make higher-value purchases, particularly new customers, who show a significantly higher AOV. For brands looking to enhance customer engagement and leverage word-of-mouth marketing, Soreto is an effective partner.
Burton Snowboards EU logoBurton Snowboards EU

Testimonials

Our experience with Soreto has been great so far with a quick and easy set up and continued support from their knowledgeable team. We have been really pleased with the return on our investment. They have been a pleasure to deal with and I look forward to our relationship continuing moving forward.
Shark | Ninja logoShark | Ninja

Testimonials

By working with and implementing Soreto’s Referral Marketing technology, we have greatly improved our customer journey and share rates, which has ultimately improved overall website revenues. The team are always quick to respond and forthcoming with new ideas and solutions to help grow and improve our referral campaigns.
Ann Summers logoAnn Summers

Ready To Supercharge Your social advocacy?

Get in touch to learn more about how we can help supercharge your growth.

Get A Free Forecast