CASE STUDY
Learn How Needs No Label Drove 32% Sales Conversion With Soreto’s Referral Programme
Fashion, Inclusivity and Referral Power
Needs No Label is a bold and inclusive UK fashion brand celebrated for its modern, expressive styles and size-inclusive approach. Known for trend-led occasion wear, the brand has built a loyal following by staying close to its customers and their needs.
But with paid ads becoming increasingly expensive, Needs No Label needed a smarter, more cost-effective growth strategy. They wanted a solution that could expand reach, drive awareness, and generate revenue – all at the same time.
Needs No Label partnered with Soreto to power their customer acquisition and growth through Referral Marketing. With 92% of consumers trusting referrals over ads, it was the clear next step in their strategy.
A Strategic Approach
Soreto designed a Referral strategy tailored to Needs No Label’s size, goals, and audience. Delivered via a light-touch integration, the programme was built for sustainable, profitable growth.
Our feature-rich platform supported flexible rewards and empowered authentic advocacy, showing that even smaller brands can achieve big results with the right structure and execution.
Results That Speak for Themselves
Needs No Label’s referral programme achieved exceptional results:
12%
Of customers Enrolled in the Programme
40%
Of Customers Clicked to get the Reward
32%
Of Clicks Converted into Sales
11%
Increase in the first purchase AOV
15%
Increase in New Customer Acquisition
An Elegant Solution
Multi-Touchpoint Placement
Referral placements were integrated at key moments:
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page
This approach boosted engagement, expanded reach, and increased revenue.
Targeted Strategy
The referral programme focused on Needs No Label’s most engaged customers, incentivising sharing and repeat purchases with simple but effective reward structures.
Strategic Social Sharing
Soreto Ignite enables seamless sharing across two high-conversion channels. Clients can select WhatsApp or Facebook as their primary channel, then choose a secondary channel from X, Pinterest, Instagram, Telegram, or Viber, empowering customers to spread the word through platforms they already use and trust.
Consistent Promotion
The programme was regularly promoted via CRM and email marketing, reinforcing awareness and keeping referrals top-of-mind year-round.
Key Takeaways
Referral drives scalable, profitable growth: Whether you’re a big or small brand, Referral delivers immediate results by converting loyal customers into advocates and driving high-intent traffic at lower cost.
Social sharing unlocks new audiences: Frictionless Referral journeys amplify reach and unlock new segments as the brand grows.
Customer-first strategies drive sustainability: Putting loyal shoppers at the heart of growth delivered long-term results.
Consistent visibility sustains momentum: Multi-touchpoint and always-on promotion kept the programme front of mind and performance strong throughout the year.
Why Needs No Label Chose Soreto
Seamless Placements
Customised onsite referral touchpoints that blend seamlessly into your brand experience.
Social Reach
Unlock new audiences by amplifying referrals across leading social platforms.
Authentic Engagement
Empower customers to share organically, building trust and credibility with every referral.
Lower Acquisition Costs
Drive sustainable growth and higher ROI with cost-efficient customer acquisition.
Stronger Loyalty
Boost customer retention and repeat purchases by rewarding advocates and friends alike.
Ready-to-Go Assets
Access high-quality referral creatives, hosted and managed by Soreto for easy promotion.
OUR PLATFORM
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals
Learn How Needs No Label Drove 32% Sales Conversion With Soreto
How Josera Drove a 48% Increase in Friend Sales with Referral Marketing
How Leading Travel Brands Achieved 39% Sustainable Growth with Soreto Referral
Ready To Supercharge Your social advocacy?
Get in touch to learn more about how we can help supercharge your growth.
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