How Leading Travel Brands Achieved 39% Sustainable Growth With Soreto Referral

CASE STUDY

How Leading Travel Brands Achieved 39% Sustainable Growth with Soreto Referral

Turning Wanderlust Into Word-of-Mouth

TRAVEL brands case study cover 1 edited

From regional ferry services to boutique hotel chains, leading Travel Brands trust Soreto to transform loyalty into growth.

Whether it’s a ferry service building regional loyalty or a hotel chain looking to maximise repeat bookings, our Brands use Soreto to power high-impact Referral programmes that go far beyond short-term discounts.

Our Referral solution helps Brands:

Reward loyalty with incentives that reflect premium positioning and booking value.
Expand reach with seamless sharing via WhatsApp, TikTok, and Facebook.
Drive conversion with prompts placed at high-intent moments in the booking journey.

Whether launching a new programme or scaling an existing one with better targeting, smarter placements, and real-time insights, Soreto helps Brands acquire high-value travellers more efficiently than paid media allows.

Results That Travel

With a strategic, multi-touchpoint approach and consistent campaign optimisation, our Brands saw:

39%

Increase in Total Referral Order Value

53%

Uplift in Engagement & Enrolment

Increase in AOV From Repeat Bookings

26%

Increase in Click Through Rate

Results averaged across Brand campaigns

Referral Touchpoints That Drive Results

Soreto’s placements are designed to meet users across the travel journey, pre-trip, post-booking, and always-on. Note: many customers engage with more than one Referral touchpoint in their journey.

5%

of sales

Pre-purchase placements:

60%

of sales

Post-purchase placements

35%

of sales

RAF landing page

TRAVEL brands CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM

An Elegant Solution

Soreto’s technology is designed to meet your customers where they are, without disrupting the journey.

Multi-Touchpoint Placement

Referral placements were integrated at key touchpoints:
– Pre-purchase: Account Management Page
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page

Targeted Strategy

Each campaign was mapped to Brand-specific seasonality, ski weekends, summer breaks, and shoulder-season escapes, ensuring relevance and maximising booking intent.

Consistent Promotion

Campaigns were consistently promoted across email, CRM, and social, keeping the RAF programme top of mind, especially during high-consideration planning phases.

Creative Testing That Converts

Our Brands tested everything from copy to timing:

Solus vs. integrated CRM sends
Onsite placement formats
Incentive levels and creative
A/B testing on layout, copy, and CTA types

Strategic testing across layout, incentives, and placement led to a 39% uplift in Referral Order Value, proving that creative rigour beats creative guesswork.

TRAVEL brands CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM 1 edited

Soreto In Action

See how Brands are acquiring new customers sustainably, using the trust they’ve already earned.

Why Leading Travel Brands Trust Soreto

Campaign Strategies

Timed to align with key travel booking windows for maximum impact.

Multi-Channel Reach

Shared via WhatsApp, TikTok, IG and Facebook, with conversions ranging from 15% to 25%.

Sustainable Acquisition

Soreto helps Brands turn customer trust into equity, not just one-off bookings or short-term sales spikes

Delivers Reliable ROI

We saw an 11x average ROI across package holidays, hotel chains, ferry operators, and more.

Key Takeaways

Start with your travellers: Rewards and messaging need to fit booking behaviour and Brand tone.

Keep visibility high: CRM and social channels keep momentum going year-round.

Test, refine, repeat: Small optimisations drive large results when structured testing is applied.

Think beyond the booking: Referrals shouldn’t just appear post-purchase, they need to be embedded across the journey.

Collaboration wins: The best results came from Brands who invested in the strategy, shared insights, and iterated together with our team.

TRAVEL brands CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM 2 edited

OUR PLATFORM

Discover Our Referral Solution

As shopping journeys are increasingly influenced by peer-to-peer recommendations, it has never been more important to leverage, reward and showcase your existing happy customers.

Soreto Solution Referrals 1