Referral Marketing is built on trust- trust from your brand, your advocates, and the customers they bring in. But with that trust comes vulnerability. Any programme that offers incentives can be exploited if not protected properly. Self-referrals, code abuse, referral rings, and public sharing on deal forums are just a few ways referral schemes can go wrong.
At Soreto, we don’t believe fraud protection should be an optional extra. It’s built directly into our platform- proactively defending your campaign integrity from day one. Because protecting your brand and your budget shouldn’t require constant manual intervention.
Where Other Platforms Fall Short
Many referral providers only detect fraud after the fact. By then, rewards have been misallocated, data has been compromised, and marketing budget has already been spent. At best, these platforms offer reactive controls, often reliant on manual reviews and support team escalations.
That approach simply doesn’t scale. And it doesn’t match the standards set by modern performance marketing.
What Soreto Blocks- Automatically
Soreto’s platform includes a suite of intelligent fraud-prevention tools that work silently in the background, ensuring only legitimate referrals pass through. Key protections include:
1. IP and Email Intelligence
We block suspicious IPs and disposable email addresses before they reach your campaign. This prevents users from attempting repeated referrals from the same device or using fake details to exploit rewards.
2. Duplicate Code Detection
Our system automatically detects when a referral code is claimed across multiple accounts or devices. These actions are flagged and blocked in real-time to ensure fair use.
3. Referral Link Abuse Monitoring
Unusual behaviour, such as referral links generating large numbers of clicks from one source, is flagged and reviewed by our system. This helps detect referral rings or bot activity attempting to game the system.
4. Public Forum Blocking
Referral codes that appear on deal sites like hotukdeals or voucher forums can quickly spiral out of control. Soreto gives brands the ability to blacklist URLs and shut down code sharing that goes beyond intended audiences.
5. Refresh-Proof Pages
Some platforms allow users to manipulate referral pages by refreshing for new codes. Soreto’s pages are protected against this, ensuring every referral event is unique, traceable, and legitimate.
6. Self-Referral Controls
Our platform identifies patterns of self-referral, such as matching names, emails, shared IPs or device fingerprints- and blocks them before they impact your data or payouts.
Why It Matters More Than Ever
Referral Marketing is evolving. People are sharing in group chats, private DMs, and on social platforms. The more seamless the experience, the better the results- but only if the integrity of your campaign is preserved.
If your referral platform allows for unchecked abuse, it isn’t just a technical failure- it’s a brand risk. Fraud devalues your reward structure, damages trust with loyal customers, and creates a misleading picture of performance. In contrast, a clean programme gives advocates confidence to keep sharing, knowing they’ll be rewarded fairly.
Built-In Protection Means Built-In Confidence
Soreto’s fraud protection isn’t just comprehensive- it’s frictionless. There’s no need for daily monitoring, no need for your team to review logs or refund misapplied credits. It’s all handled by our platform in real time, with help from your referral specialist.
This means:
- Accurate, trustworthy data
- Less admin burden for your team
- Confidence that every reward is earned
- A better user experience for advocates and referees alike
Final Thought
Referral Marketing works best when it’s fair, trusted, and easy to use. With Soreto’s built-in fraud protection, brands don’t have to choose between growth and control. You get both- automatically.
Book a demo here to see how Soreto protects your programme while driving performance.
