Referral Marketing works best when it’s treated as a strategic, performance-led channel- not just a one-off campaign or passive feature. But for many brands, legacy tools still limit access to the dashboard, data, insights and functionality needed to run Referral Marketing with confidence and scale.

At Soreto, we believe that control and visibility should come as standard. Our platform is designed to give marketing teams everything they need to manage, measure and optimise referral campaigns- all from a single, intuitive dashboard.

The Problem: Poor Visibility, Limited Flexibility

Most referral solutions on the market today offer limited insight into performance. Data is often buried in hard-to-access reports, delayed by batch processing, or only available via manual exports. Even basic metrics like conversion rate or referral source can require a support ticket or third-party integration to view.

This lack of visibility makes it difficult for marketers to answer simple but important questions:

• Which channels are driving the most engagement?
• Are our reward types and placements delivering optimal ROI?

Without access to real-time insights, teams are forced to rely on gut instinct or static data points. That’s not good enough for a channel that’s meant to drive acquisition, loyalty and lifetime value.

The Soreto Difference: Full Control from Day One

Soreto’s platform is built to put marketing teams in control- no dev tickets, no guesswork, no delays. From launch, brands get full access to a centralised dashboard that brings together every aspect of their referral activity in one place.

This includes:

• Real-time performance tracking: See exactly how your referral programme is performing, with visibility into shares, clicks, conversions and referral revenue.
• Channel-level breakdowns: Monitor where referrals are being shared (WhatsApp, TikTok, Instagram and more) and which platforms are delivering the highest conversion rates.
• Campaign-level reporting: Analyse results by campaign, reward type, creative or placement, with no need to dig through raw data.

All of this is accessible from a clean, easy-to-navigate interface- giving teams the confidence to iterate, scale and report back with precision.

Smarter Management, All in One Place

It’s not just about visibility. Soreto also gives you the flexibility to manage your referral programme dynamically. Our platform enables marketers to:

• Launch and manage multiple referral campaigns at once
• Tailor incentives and rewards by audience, placement or region
• Edit copy, creatives and journeys without developer input
• Pause, test or optimise placements in real time

Whether you’re running a single campaign or managing regional variants across multiple markets, Soreto keeps everything streamlined and accessible in one place.

Scale with Confidence

Visibility drives action. Control drives performance. When marketers have both, they can move faster, test smarter and deliver stronger results.

Soreto’s dashboard empowers brands to do just that- turning Referral Marketing into a channel that’s agile, accountable and ready to scale.

Book a demo here to see how Soreto can give your team the control it needs to unlock the full potential of referrals.