Referral Marketing can deliver exceptional results, but only if it’s built on a compliant foundation. With new regulations, cross-border rules and stricter enforcement, brands can no longer afford to treat compliance as an afterthought.
Compliance violations can mean lost trust, paused campaigns and missed targets, especially across high-stakes markets like the EU.
At Soreto, we believe you shouldn’t have to choose between compliance and performance. Our platform is designed to keep your referral programme running smoothly while meeting the regulatory needs of every region you operate in. From GDPR to advertising standards, we help ensure your referral activity is secure, fair and future-proof.
Regulation Is Not a Nice-to-Have
Referral Marketing touches on several areas of compliance, including:
- Data protection and privacy: We are collecting and processing personal data like first name and email address, so GDPR and other data protection laws apply.
- Advertising and promotions: Incentivised referrals are considered promotions, meaning they must be transparent and not misleading.
- Fair usage and fraud protection: Brands must ensure referrers do not abuse the system or gain unfair advantage.
- Accessibility: We are committed to ensuring that our digital platform is accessible to all users, including those with disabilities.
These rules are especially important for retailers expanding into new markets or running multi-country campaigns. What is allowed in one region may be restricted in another, which can make scaling your referral programme unnecessarily complex if you do not have the right tools and support.
What Compliance Looks Like in Practice
Soreto’s platform is built with these challenges in mind. We give brands peace of mind by combining compliant technology with practical tools that make regulatory alignment simple, not stressful.
Here is how we help:
- GDPR-ready tracking and opt-ins: Every referral journey is designed to respect data privacy from the start. We help ensure that user data is processed securely and that consent is clearly collected.
- Clear, compliant messaging: Our copy and creative follow advertising standards and guidelines. Referral prompts are transparent about rewards, eligibility, and terms.
- Fraud prevention built in: Soreto uses smart technology to prevent duplicate referrals, fake accounts, and other forms of abuse. You maintain the integrity of your campaign without needing to monitor every transaction.
- International settings: Easily customise referral journeys by market, applying different languages, currencies, and reward rules where necessary.
- Good Clear Design: We aim to meet or exceed the accessibility standards required by the European Accessibility Act (EAA) and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.This ensures all of our creative assets are perceivable, operable, understandable, and robust.
Compliance That Doesn’t Compromise Experience
Some platforms treat compliance as an afterthought or add it as a manual process brands need to manage on their own. That often means slower rollouts, more internal reviews, and limited confidence in campaign performance.
Soreto takes a different approach. Our Referral Specialists work with your team from day one to ensure everything is set up correctly. From lightbox placements to email templates, every touchpoint is optimised for both performance and regulatory clarity.
Because our technology is flexible, changes are smooth and simple. Need to update your reward structure in Germany or switch to a different incentive in Australia? No problem. You stay in control, with our team on hand to advise and support.
Built for Brands That Move Fast
We know how fast-paced retail is. Whether you’re launching a new product or planning a seasonal campaign, you can’t afford delays caused by legal red tape or unclear processes.
That is why Soreto is designed to move at your speed. Our compliant infrastructure allows you to:
- Launch faster, knowing your base setup is sound
- Adapt campaigns without involving legal teams every time
- Build trust with customers by handling their data with care
It is the right balance of security and agility that today’s brands need.
Final Thought: Compliance Should Empower, Not Obstruct
Waiting until things go wrong is an expensive approach. From regulatory fines to brand damage and eroded customer trust, the cost of non-compliance is too high.
With Soreto, compliance is not a box-ticking exercise. It is a core part of how we help brands grow confidently and responsibly. Whether you are expanding into new markets, updating reward structures, or just want to avoid the headaches of ever-changing rules, we’re here to help you do it right.
Book a demo here to see how Soreto helps brands stay compliant without slowing down.
