You launched your referral programme with high expectations.
You imagined steady customer growth, organic sharing and a surge in word-of-mouth buzz.
Instead, things have stalled. Engagement is low, and results haven’t matched the vision.
This is entirely avoidable with the right set-up, ongoing support and strategic optimisation. At Soreto, we do more than just get your referral programme off the ground. We launch it the right way from the beginning and continue to improve it through ongoing data-driven support and creative testing.
If your programme has lost momentum or never quite got going, it probably doesn’t need a full reset. It just needs the right team behind it.
We Build It Right from Day One and Keep Making It Better
At Soreto, our Referral Specialists work closely with you to make sure your programme is built for performance from the very beginning. We help structure the reward, identify the right customer touchpoints, align copy and creative, and launch across the customer journey with confidence.
But a strong launch is only part of the story. Referral Marketing works best when it’s continuously refined. That is why we stay involved, testing new campaigns, refreshing creative with branded assets, and making sure every touchpoint stays relevant and engaging for your customers.
Key Areas We Optimise to Keep Your Programme Performing
Visibility and Simplicity
If customers cannot see or easily access your referral programme, they will not use it. We keep visibility high and the experience seamless, making it simple for customers to share and refer.
Our approach includes:
- Multi-touchpoints at high-impact moments including post- purchase and pre-purchase ensure maximum engagement. Click here to learn more
- Fast, mobile-friendly referral flows deliver minimal friction
- Multiple sharing options including messaging apps and social media channels for optimum social reach
Reward Strategy That Evolves with Your Audience
Even great rewards can lose impact over time. That is why we regularly evaluate what is working and recommend adjustments based on real customer behaviour through A/B Testing, to learn more click here.
Examples include:
- Dual-sided rewards that benefit both the referrer and the friend
- Time-limited offers for new product launches or seasonal promotions
- Copy and design tweaks that increase clarity and appeal
Referral that is at the heart of your Brand
Referral should feel like part of your brand, not a separate experience. It’s a growth strategy, not a bolt-on activity. It impacts all of your marketing efforts to either compliment or build on the trust and authenticity of your brand.
We do this by:
- Aligning referral with product campaigns or seasonal moments that your customers care about. This drives long-term loyalty and increases CLTV
- Creating a positive feedback loop though authentic love for your brand based on real trust. Turning everyday customer experiences into powerful, people-led growth
Data-Led Improvements for Long-Term Results
Soreto provides detailed analytics so you can track referral performance over time and make informed decisions. This includes:
- Tracking the number of Referrers and Friends
- Measuring how each reward, touchpoint, sharing channel and device performs
- Identifying which combinations drive the most conversions
Using these insights, we make smart adjustments that improve ROI and increase programme value over time.
Referral Success Is Not Just About Launching
Most underperforming referral programmes were not set up to succeed in the first place. Others launched well but were never optimised or refreshed.
At Soreto, we build referral strategies that perform from day one and keep improving over time. Our team supports every stage of the journey, helping you improve creative, and drive sustainable customer acquisition.
If your referral programme has gone quiet, it is not too late to turn things around. With the right support, small changes can lead to big results.
Ready to revive your referral programme or build one that works from the start?
Speak to the team here at Soreto and find out how we can help.
