Referral Marketing is one of the most trusted and rewarding ways to grow a business. When a customer shares a brand they genuinely love, it builds credibility and spreads awareness in a way no ad ever could. At Soreto, we are proud to help brands deliver referral experiences that feel personal, easy, and rewarding.
Like any incentive-based system, referral programmes can occasionally attract users who try to gain extra rewards through shortcuts. While this behaviour is rare, it can affect campaign performance if not carefully managed. That is why Soreto includes a set of smart, technical features to help keep referral activity fair, genuine and focused on acquiring high-quality customers to prevent code misuse.
What Code Misuse Might Look Like
Most customers use referral programmes exactly as intended. They have a great experience, they share your brand with friends, and they enjoy being rewarded for spreading the word. That is the core of what makes Referral Marketing so effective.
Now and then, someone might try to:
- Refer themselves by using multiple email addresses
- Share a referral code on public discount forums
- Refresh a referral page to try and unlock extra codes
These actions are not common, but they can interfere with the purpose of your programme. Soreto is designed to help prevent these issues early, so brands can focus on genuine growth and customer advocacy.
How Soreto Helps Keep Things on Track
We have built a range of protective features into our platform to stop code misuse without disrupting the experience for real customers. These tools work quietly in the background and are already in place across all our referral campaigns.
IP and Email Blocking
Soreto automatically flags referral activity that looks unusual, such as multiple submissions from a single IP address or invalid email formats. These can be blocked immediately. We also offer the option for brands to request manual blocks for specific IPs or email addresses if needed. This provides an extra layer of control and flexibility for your team.
Blocking Traffic from Specific URLs
Referral codes are intended for friends, not for wide circulation on public deal sites. If a code appears on websites like hotukdeals.com, we can block referral traffic from that source. This ensures that rewards are claimed by people who were genuinely invited, not by anonymous browsers who were never actually referred.
Preventing Self-Referrals
If a user tries to click on their own referral link to claim a reward, Soreto detects this and prevents access to the landing page reward. This simple safeguard ensures that the programme works as intended, keeping the focus on new customer acquisition.
Limiting Code Access from Page Refreshes
Sometimes users try to refresh a landing page repeatedly to access new codes. Soreto prevents this by allowing only one referral code per session. This helps maintain fairness and reduces code misuse without adding friction for legitimate users.
Designed for Growth and Built on Trust
Our goal at Soreto is to help brands grow through real, meaningful customer relationships. That means creating referral programmes that feel fair and rewarding for everyone involved. By including thoughtful protections in our platform, we make it easier for brands to run campaigns with confidence, knowing that their results are clear, accurate and sustainable.
Our protective features operate quietly but play a vital role in maintaining the value of your referral strategy. They allow your happy customers to keep sharing freely, while ensuring that the rewards stay where they belong.
If you are looking to run a referral programme that is both effective and well-protected, we would love to help. Click here to book a demo. Soreto makes it simple to grow through referrals, with the added reassurance that your campaign is in safe hands.
