Referral Marketing shouldn’t be a bolt-on. It should be part of the operating system behind how your brand grows- integrated, intelligent and always working.
Too often, Referral Marketing is treated like a limited-time campaign or a small post-purchase pop-up. It might deliver a spike in traffic, but it rarely delivers long-term growth if left isolated.
At Soreto, we believe referrals should be part of a broader ecosystem- one that connects naturally with your customer journey. When your referral strategy is integrated into multiple channels and brand touchpoints, it becomes more than a conversion tool. It becomes an engine for loyalty, advocacy and sustainable growth.
We build embedded systems designed to work across CRM, email, web, social, and paid media- all powered by real-time behaviour and supported by expert optimisation.
What a Referral Ecosystem Looks Like in Practice
Soreto’s approach to referrals is built around three core placement types. Each is designed to show up at the right time in the journey and in the right format for your customers.
1. RAF Page
A branded landing page, optimised for sharing and conversion. This standalone destination acts as the central hub for your referral activity- perfect for linking from onsite, social bios, paid ads, or emails.
2. Pre-Purchase Placement
Placed during discovery, pre-purchase placements introduce the referral offer before checkout. This builds awareness early and encourages intent-based sharing- especially when customers are browsing with friends or family in mind.
3. Post-Purchase Placement
Triggered after a transaction, this is a high-converting moment when customer satisfaction is highest. This placement appears as a lightbox when customers are most likely to share.
Referral, Everywhere It Matters
Soreto placements are flexible and built to integrate across your full marketing ecosystem. We work with brands to ensure referral is visible and accessible at every touchpoint, without disrupting the customer experience.
Here’s how brands are embedding Soreto-powered referral across their ecosystem:
- Email: CRM journeys, welcome emails, solus referral sends and post-purchase follow-ups
- On-site: Homepage carousel banners, product pages, headers and footers
- In-site overlays: Smart referral pop-ups post and pre-purchase
- Paid media: Referral links embedded into paid ads and retargeting campaigns
- Social: Direct links to RAF Pages from Instagram bios, Linktrees or stories
- App and dashboard: Seamless sharing from loyalty hubs or account areas
This is not about adding more noise. It’s about making referral discoverable in the right moments, without friction or confusion.
Why This Matters
A referral ecosystem doesn’t rely on one-time offers or siloed activity. It connects sharing with everything else your brand is doing- from loyalty and CRM to campaign moments and product launches.
Referrals perform best when they are part of the full customer lifecycle. Not just at checkout, but in the inbox, on your homepage, in your retargeting and within your loyalty experience.
This connected approach increases visibility, engagement and (most importantly) results.
Built Around Your Brand
We understand that referral isn’t one-size-fits-all. That’s why our team works with you to align creative, messaging and reward structure with your brand identity and goals.
We also help update and optimise referral placements with fresh visuals, branded creative, UGC, and copy testing- so the experience always feels up to date and on-brand.
The Results Speak for Themselves
At Soreto, we consistently see that referred customers:
- Have higher intent
- Convert faster
- Spend more over time
- Are more likely to refer again
When a customer refers, it’s not just a transaction. It’s a personal endorsement. That’s why referrals outperform traditional acquisition- and why embedding them across your ecosystem delivers compounding value.
Final Thought: Referrals Are Not a Channel. They’re a Strategy.
When referrals live in isolation, they’re easy to forget. When they’re embedded into your website, your CRM, your campaigns and your customer experience, they become something far more powerful.
They become part of your brand’s infrastructure- built to convert, built to scale and built to last.
Soreto powers that ecosystem. Ready to see it in action?
Book a demo here to see how our multi-touchpoint referral solution can turn advocacy into consistent, high-quality growth.
