At Soreto, we believe Referral Marketing should reflect the way people would naturally share their recommendations. That’s why we’ve added TikTok as a referral option, giving customers more choice in how and where they refer- and allowing brands to tap into the new age of referring. To learn more about the new ages of shoppers click here.
TikTok Is Where Discovery Happens
TikTok is no longer just for dance trends or comedy clips. It has become a powerful discovery platform- particularly for retail and lifestyle brands. More than just a place to be entertained, it’s where people go to find new products, get recommendations and make buying decisions.
Here’s why that matters:
- 61% of users say they discover new brands and products on the platform. That’s 1.5 times more than users on other platforms.
- 34% of users in Europe have purchased food or drink they discovered on TikTok.
- TikTok users are 1.5 times more likely to discover something and buy it straight away compared to users elsewhere.
TikTok’s global revenue reached approximately $120 billion in 2023, with $18 billion generated from advertising. As advertising costs rise and users become more savvy, Referral Marketing offers a way to stand out from the noise while lowering the cost of acquiring new customers.
What does this mean? TikTok doesn’t just support the sales funnel. For many users, it is the funnel.
How It Works with Soreto
We’ve made it easy for customers to share referral links on TikTok in a way that feels natural and authentic. Whether someone is sharing an unboxing, a before-and-after, or simply talking about a product they love, Soreto enables them to include a referral link in their bio, comment section or direct message.
This gives users more flexibility to share in a way that suits their personal style and audience.
- Simple setup: After making a purchase, customers are invited to share their referral via TikTok, alongside other channels like WhatsApp, Instagram and Facebook.
- Full tracking: Every referral from TikTok is tracked in the Soreto dashboard, so brands can measure results with the same clarity as any other platform.
Why Choice Matters
Adding TikTok as a sharing option is about more than just following trends. It’s about giving customers the freedom to share where they feel most comfortable. TikTok is where people connect, create and influence- and it’s where your customers’ friends already are. Choice reduces friction. It puts the power in the hands of your advocates and makes sharing feel natural, not forced. At Soreto, we see higher engagement across campaigns that offer this kind of flexibility. It’s not about asking customers to change their behaviour. It’s about fitting seamlessly into what they’re already doing.
To stay relevant, Referral Marketing needs to exist in the same space. It’s time to move beyond email and start meeting Referrers where their voice carries further and their network actually lives. On TikTok, a single link can reach thousands of people outside someone’s immediate circle. That’s what makes it so powerful.
Final Thoughts: Think Beyond the Prompt
Referral Marketing is evolving. It’s no longer limited to a post-purchase pop-up or an email link. With TikTok (now available through Soreto) and other social sharing channels, brands can unlock a new level of referral power- one that is dynamic and built for today’s attention economy.
If your referral strategy is still stuck in the past, now is the time to move forward. Give your customers more choice, and you’ll give your brand more reach.
Want to see how it works in action?
Book a demo with Soreto here and explore how Referral Marketing can become your next big growth channel- on TikTok and beyond.
