E-commerce is no longer a local game. Customers today discover, engage with and recommend brands across borders, often in real time. Whether it’s through global social platforms, private group chats, or international marketplaces, the way people shop and share has fundamentally changed.

To keep pace, referral strategies must move beyond one-size-fits-all models and reflect the multilingual, multicultural nature of modern consumer behaviour.

The Opportunity: Why Global Reach Matters

Consumers no longer limit their discovery to local brands. They engage with global content, follow international influencers, and trust the recommendations of friends and family regardless of geography.

As cross-border commerce accelerates, the need for globally effective referral programmes has never been clearer. Word of mouth remains one of the most powerful conversion tools available- but only when it is both linguistically and culturally relevant.

A referral message that resonates in one market may fall flat in another, not due to a lack of appeal, but because the content fails to connect with the audience’s language, tone or expectations. And when that happens, conversion suffers.

The Challenge: One-Size-Fits-All Doesn’t Work

Despite this global landscape, many referral platforms still operate within rigid frameworks. Most only support one language. Some require manual duplication of campaigns to serve new regions. And few offer the flexibility needed to tailor incentives, messaging and sharing behaviour across diverse markets.

This creates friction at every stage of the customer journey:

• Customers hesitate to share offers that feel impersonal or poorly translated
• Audiences disengage when referral experiences don’t match their social behaviour or language preferences
• Brands miss out on key conversion opportunities by failing to localise reward structures or creative assets

In referrals, relevance is everything. And relevance depends on localisation.

What Soreto Enables

Soreto’s referral platform is built for international reach with local relevance at its core. We make it simple for brands to execute high-performing referral programmes across multiple markets without added complexity.

With Soreto, brands can:

• Support multiple languages across all referral journeys- including onsite modals, emails, and social share prompts
• Customise copy, creative and incentives per region
• Automatically localise social sharing options, so users can refer friends via WhatsApp, TikTok, Instagram or Snapchat in their preferred language
• Maintain full control from a single dashboard, avoiding the need to build multiple regional campaigns from scratch
• Monitor and report on referral performance by market, language, or campaign

How It Works

Soreto’s localisation capabilities are fully integrated into the core platform, enabling seamless global rollout and campaign management.

Key features include:

• Central management of language variants, reducing duplication and administrative overhead
• Smart logic that displays the appropriate language based on user geolocation or browser settings
• Real-time dashboards that break down referral activity by region, language and performance metric, helping brands make smarter, data-driven optimisation decisions

This means brands can move faster, launch broader, and grow smarter- without sacrificing local nuance.

Performance Highlights

Global brands partnering with Soreto have used our localisation capabilities to enter new markets more effectively. By tailoring messaging and incentives to regional audiences, these brands have seen:

• Higher referral engagement rates in non-English speaking markets
• Improved share-to-conversion ratios due to increased relevance
• Lower drop-off rates during the referral journey, thanks to seamless language transitions

In each case, localisation has turned passive interest into active advocacy.

Why It Matters

A referral programme is only as effective as the experience it delivers. When language and cultural context are ignored, even the most generous incentives can fall short.

Brands that invest in localisation benefit from:

• Higher customer trust and engagement
• Greater inclusivity and broader audience appeal
• Stronger global performance with fewer internal resources

Soreto makes international referral marketing not just possible- but scalable, measurable and impactful.

Next Steps

If your customers are global, your referral programme should be too. Soreto offers the tools to bring local impact to global campaigns, with minimal lift and maximum performance.

Book a demo here to see how Soreto helps brands scale Referrals across borders- while keeping every share personal, relevant and powerful.