Not all referral providers are created equal. A/B testing isn’t standard on most platforms- but at Soreto, it’s built-in, dynamic, robust and continuously optimised.
Many platforms treat referrals as a one-time setup. You launch the campaign, cross your fingers, and hope for the best. No iteration. No learning. No performance growth.
At Soreto, we believe Referral Marketing deserves the same strategic attention as any other performance channel. That’s why we build A/B testing into every referral programme- helping brands make smarter, data-led decisions that improve results over time.
Why Testing Matters in Referral Marketing
Referral campaigns are not just about what you say, they’re about how your customers feel when you’re asking them to share. A simple change in copy, the way a reward is framed, or where a referral prompt appears can influence whether someone refers or not.
Referrals involve action. You’re asking someone to promote your brand to a friend. That’s a high-trust request, and it needs to be handled with care.
Testing allows you to understand what motivates your customers to take that step- and ensures your message is landing in the most effective way possible.
The Problem with Most Platforms
Most referral platforms either don’t offer built-in A/B testing, or they expect brands to manage the entire process manually. That means planning the variants, executing the split, monitoring performance, and adjusting campaigns on your own.
In reality, this creates a barrier. With limited time and resources, testing doesn’t happen and opportunities to improve go unexplored.
What Soreto Does Differently
Soreto includes A/B testing as part of every managed referral programme. From the moment your campaign launches, our team works with you to test and optimise key variables, including:
- Type and structure of rewards
- CTA language and tone
- Visual creative and format
- Placement and location of referral prompts
- Timing of emails and post-purchase messages
We manage the testing process for you, so you can focus on results rather than setup. You get insights and recommendations backed by real campaign performance- not assumptions.
Learning From Every Campaign
Across the many brands we work with, we’ve seen how small, thoughtful changes can make a big difference.
In some campaigns, switching to a dual-sided reward structure led to stronger engagement. In others, rephrasing the CTA or placing the referral prompt higher on the page led to more shares and better conversion. While these results vary from brand to brand, the consistent theme is that testing uncovers what works best for your specific audience.
Rather than applying a one-size-fits-all approach, Soreto tailors every test to your brand’s voice, audience, and goals- and adapts over time as behaviour changes.
Ongoing Optimisation, Backed by Specialists
A/B testing at Soreto is not a one-off task. It is an ongoing part of your referral programme. Our referral specialists continuously monitor performance, suggest new variants, and implement changes that keep your strategy evolving. Through this optimisation process, some brands have seen up to a 400% increase in average order value.
From seasonal adjustments to creative refreshes, we ensure your referral experience evolves with your customers. Nothing is left to chance.
Final Thought: The Best Referral Programmes Are Built on Data
Referral success shouldn’t come from guesswork. At Soreto, we help brands build smarter, more resilient referral strategies through continuous testing and optimisation.
Every campaign we run is an opportunity to learn- and every insight helps your programme perform better. From reward structure to CTA clarity, we test what matters and act on what works.
Book a demo here to see how Soreto helps brands grow through smart testing, expert guidance and real customer behaviour.
