The most effective content today isn’t created in studios or staged for glossy campaigns. It’s captured by your customers- in their homes, on their phones, and on their terms. It’s raw, real and full of context. And it works.
Soreto’s shoppable user-generated content solution helps brands put this authentic content to work. Whether it’s a homepage banner, a product page carousel or a dynamic email block, we make it easy to collect, manage and showcase UGC that earns attention and drives conversion.
In a landscape where consumers are increasingly resistant to polished ads and traditional messaging, real content is what cuts through. It builds trust. It creates relevance. And it drives results that static assets simply can’t match.
Why UGC Belongs in Every Referral and Onsite Journey
Modern shoppers expect to see more than just a product image. They want to see how a product fits into real lives, real routines and real moments. UGC answers that need.
Customers are more likely to convert when they see other people- just like them- using, wearing or recommending the product. That’s why User Generated Content improves trust, reduces hesitation and shortens the path to purchase.
And the data backs this up:
- 91% of shoppers are influenced to buy through social content
- 93% trust peer-created content more than brand-generated content
- 70% of online buyers read or view UGC before making a purchase
- Brands using UGC see an 11% reduction in bounce rate and greater engagement on site
These aren’t just behavioural preferences. They are proven performance indicators that show how much User Generated Content influences customer decisions.
What Soreto’s UGC Platform Does Better
At Soreto, we’ve built this to help brands turn UGC into high-performing brand assets with ease. It’s not just about gathering content, it’s about using it where it actually drives outcomes.
Soreto allows brands to:
- Showcase across homepage banners, product page carousels, and in-email blocks
- Create shoppable galleries linked directly to tagged products
- Use UGC in referral moments, like post-purchase flows
- Tag products to real customer content for improved conversion tracking
- Track which images, videos or content creators are performing with real-time analytics
- Collect and filter UGC from multiple channels using our built-in curation platform
It’s built to integrate quickly via JavaScript and works with a wide range of CMS platforms and affiliate networks, so brands can launch with minimal development and maximum impact.
From Product Discovery to Purchase: UGC at Every Stage
User Generated Content doesn’t belong in a single section of your site. It belongs everywhere customers make decisions. With Soreto, brands are placing real content at key conversion moments, including:
- Homepage modules to showcase real customers alongside top sellers
- Product detail pages, where visual proof can ease uncertainty and drive add-to-cart actions
- Review sections, combining written feedback with visual evidence
- Post-purchase journeys, using UGC to inspire second purchases or referrals
- Email campaigns, where UGC increases click-through and return visits
Every customer moment is a chance to build trust. And User Generated Content is the most effective way to do it.
How UGC Strengthens Referrals
Although UGC and Referral Marketing are distinct strategies, they complement each other naturally. A referral prompt next to a real customer photo or review feels more trustworthy and more persuasive.
Instead of showing a static call-to-action, Soreto clients use UGC to bring their referral journeys to life. A real face or honest snapshot beside a referral message makes it feel like a recommendation, not a promotion.
This blend of authenticity and advocacy is where referral success scales.
Real Stories. Real Impact.
UGC is not just about visuals. It is about telling the truth of your brand through the people who love it. It is social proof, content and performance marketing in one.
The brands using our UGC platform are seeing:
- 537% increased time on site and product exploration
- 33% higher conversion rates from product pages
- 26% lower returns, due to more realistic product expectations
- More engaged email audiences
- Greater trust and interaction across referral placements
These results happen because UGC gives customers confidence. It removes doubt. And it reflects the reality of your brand better than any studio shoot can.
Final Thought: Start Using the Content That Converts
Your customers are already creating the most powerful content your brand could ask for. With Soreto’s Shoppable UGC, you can put that content to work- everywhere it counts.
Whether you are looking to improve referral engagement, boost product page conversions or simply build a more trusted brand experience, User Generated Content is the most authentic and effective way to do it.
Book a demo here to see how Soreto can help your brand turn real customer content into real results.
