Soreto

From Loyalty to Lifelong Value

G-SHOCK is the global watch brand known for its iconic toughness, innovation, and devoted fan base. With a heritage rooted in resilience and design, G-SHOCK has built a community of passionate customers around the world.

To turn this loyal following into a powerful growth engine, G-SHOCK UK partnered with Soreto to supercharge customer acquisition and retention through Social Referrals. The mission? Make sharing effortless and rewarding.

Our Referral technology creates seamless touchpoints between eCommerce and social media. After purchase, customers are invited to share a personalised offer with friends, bringing in new, high-value customers, and strengthening brand advocacy.

Thanks to a smooth integration and custom-branded placements, G-SHOCK rolled out with speed, scale, and zero friction.

Results That Speak for Themselves

Across multiple campaigns, G-SHOCK saw measurable growth in key KPIs:

155%

Uplift in
Enrolments

6%

Uplift In Click Through Rate

12%

Uplift In Conversion Rate

257%

Uplift In Total Order Value

elegant User Journey

Post-Purchase Trigger

Customers see a G-SHOCK-branded Lightbox inviting them to share a unique discount with their network on social media or via messaging apps.

Referral Reward

The customer receives a thank-you discount for sharing, while their friend gets a purchase offer, a win-win loop that keeps the Brand top of mind.

Organic Social Reach

Referral content lives on social feeds and inboxes, driving engagement and warm traffic without paid spend.

Ongoing Acquisition

New customers enter the same sharing flow post-purchase, creating a self-sustaining growth engine.

Creative Testing That Converts

G-SHOCK leverages Soreto’s platform to A/B test reward types, design variants, and placement options, fine-tuning campaigns for maximum impact. From voucher codes to gifts, everything is customisable, trackable, and fast to deploy.

With full design support and flexible rewards, G-SHOCK stays agile.