Soreto

CASE STUDY

Learn How Roman Achieved 400% Referral Growth with Soreto’s Refer-a-Friend Program

Fashion, Loyalty And Referral Power

Roman, a heritage British fashion brand with over 150 stores across the UK, has long been trusted by style-conscious shoppers seeking timeless, affordable fashion. But in a crowded retail market, sustainable growth requires more than great clothes – it needs loyal customers who bring new ones with them.

In 2023, Roman partnered with Soreto to supercharge its customer acquisition strategy. With 92% of consumers trusting Referrals over ads, and friend recommendations influencing 50% of all purchases, Referral marketing was a clear fit.

Soreto’s seamless Refer-a-Friend solution was built into Roman’s core customer experience – giving shoppers the power to share the brand they love and earn rewards in return.

Results That Speak for Themselves

Roman’s Referral program achieved exceptional results:

815%

Average ROI from Referral Campaigns

400%

Growth In Referral Revenue

15-23%

Referral Conversion Rates

13%

Of Customers Enroled In The RAF Program

An Elegant Solution

Soreto built a strategic Referral Program that maximized engagement and reach to increase CLTV and refer new customers.

Multi-Touchpoint Placement

Referral placements were integrated at key touchpoints:
– Pre-purchase: Account Management Page
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page
This approach boosted engagement, expanded reach, and increased revenue 4x.

Targeted Strategy

Each campaign targeted specific customer segments with tailored rewards, such as 25% off for successful referrals made through account sharing. Campaigns aligned with Roman’s marketing calendar for seasonality, relevance, and to ensure consistent performance.

Channel Optimization

Roman maximized social sharing across key platforms, including WhatsApp, Facebook, and email. A “Copy Link” feature proved powerful, boosting CTRs by over 260%.

Consistent Promotion

Roman promoted the RAF campaign across email, CRM, and social – this kept the program front-of-mind year-round and drove a 30% increase in referral revenue.

See It In Action: The Referrer

Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.

Referral Lightbox

Social Sharing

Thank You Email

Your Website

Turning Clicks Into Customers: The Friend

When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.

Friend Clicks On Post

Landing Page

Shops On Your Site

Becomes A Referer

Key Takeaways

Lead with a customer-first Referral strategy:
Sustainable acquisition is achievable with a consumer-centric
approach.

Consistent visibility is key: Regular promotion across CRM and social channels reinforced campaign awareness and sustained momentum throughout the year. This was delivered using a multi-touchpoint and multi-channel approach.

Nothing is too small to test: Small optimizations, backed by structured testing, can drive significant revenue gains. One A/B test alone delivered a 41% growth in sales.

Referrals are a team effort: Collaboration and commitment to best practice were central to the program’s 400% growth success

“Service from Soreto has been exceptional, they’ve been proactive in helping us scale sales and implement new technical solutions, all of which have helped us achieve continuous growth! Partnering with Soreto for referral marketing is a no-brainer if you’re looking for a scalable way to boost brand advocacy and accelerate customer acquisition. I highly recommend it!

Roman