Food & Drink Brands See 135% Growth | Case Study

CASE STUDY

How Leading Food & Drink Brands Achieved 135% Revenue Growth with Incentivised Referrals

Fuelling Growth With Every Share

Food & Drink brand logos using Soreto: Protein Works, Carrefour, Café Royal, Millésima, Tastecard

Whether it’s a premium protein brand driving repeat purchases, a heritage tea house expanding its global footprint, or a gourmet delivery service looking to tap into word-of-mouth at scale, Food & Drink Brands trust Soreto to turn everyday customer enthusiasm into sustainable, measurable growth

These businesses already enjoy strong Brand affinity and loyal followings, Soreto takes that trust and turns it into high-value, trackable Referrals that don’t rely on discounts alone.

Our Referral solution gives Food & Drink Brands like Protein Works, Cafe Royal, Carrefour, Tastecard, and Ronnefeldt the tools to:

Reward loyalty with tailored incentives that match brand tone and customer expectations.
Extend reach via easy-to-share, social-first campaigns optimised for platforms like WhatsApp, TikTok, and Instagram.
Drive conversion by placing Referral prompts at points of natural momentum, like reordering favourite flavours, browsing recipes, or receiving delivery confirmations.

Whether launching their first programme or scaling an existing one with smarter placements, richer data, and sharper creative testing, these Brands use Soreto to build acquisition strategies that match the care and craft behind their products.

Results That Speak for Themselves

With a data-driven approach and consistent best-practice execution, Food & Drink brands achieved:

135%

Uplift in Total Referral Order Value

94%

Increase in Friend Acquisition

113%

Average Growth in Referral Orders

64%

Uplift in Engagement & Enrolment

Referral Touchpoints That Drive Results

Food & Drink brands use Soreto’s strategically placed Referral prompts to turn everyday touchpoints into high-converting moments across the customer journey. Note: many customers engage with more than one Referral touchpoint in their journey.

12%

of sales

Pre-purchase placements:

59%

of sales

Post-purchase placements

29%

of sales

RAF landing page

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An Elegant Solution

Soreto’s technology is designed to meet your customers where they are, without disrupting the journey.

Multi-Touchpoint Placement

Referral placements were integrated at key touchpoints:
– Pre-purchase: Account Management Page
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page
This approach boosted engagement, expanded reach, and increased revenue 3x.

Targeted Strategy

Each campaign targets specific customer segments with tailored rewards. Campaigns are timed to match each brand’s seasonal peaks, from Dry January and Veganuary to Valentine’s gifting and summer BBQ bundles.

Consistent Promotion

Brands promote the RAF campaign across email, CRM, and social – this keeps the programme front-of-mind year-round and drives a significant increase in Referral revenue.

Creative Testing That Converts

Referral success isn’t accidental, it’s engineered. These brands test everything:

Solus vs. integrated CRM sends
Creative layouts and CTA formats
Incentive types and reward levels
Onsite placements and timing

With Soreto’s built-in A/B testing and analytics, every campaign becomes a source of insight, and every optimisation drives gains.

On average, Brands saw a 135% revenue increase from structured A/B testing of copy, imagery, and placement timing.

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Soreto In Action

Discover how Food & Drink Brands use Soreto to drive growth through smart Referrals.

Why Food & Drink Brands Choose Soreto

Campaign Strategies

Soreto aligns Referral activity with each Brand’s seasonal calendar, ensuring high performance during key trading windows throughout the year.

Multi-Channel Reach

Campaigns are optimised for the platforms your customers use, from TikTok and WhatsApp to email and Facebook, delivering 15–25% conversion rates across social.

Sustainable Acquisition

Soreto’s Referral programmes aren’t built for short-term sales spikes, they’re designed to deliver value over time. Soreto helps Brands grow equity while they grow revenue.

End-to-End Support

From launch to ongoing optimisation, Soreto is a hands-on partner, not just a plug-in. Our collaborative approach ensures both creative execution and technical excellence.

Key Takeaways

Start with the customer: Sustainable growth comes from relevance, timing, and reward structures that resonate.

Keep it visible: Consistent CRM and social promotion drives long-term Referral momentum.

Test, then scale: Small, evidence-backed changes compound over time.

Think beyond post-purchase: Referral needs to be embedded across the full customer journey.

Collaboration matters: The most successful brands commit to testing, sharing feedback, and evolving their strategy with us.

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OUR PLATFORM

Discover Our Referral Solution

As shopping journeys are increasingly influenced by peer-to-peer recommendations, it has never been more important to leverage, reward and showcase your existing happy customers.

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