Soreto

CASE STUDY

How Weird Fish Supercharged Customer Acquisition Through Social Referrals

Turning Loyalty Into Lasting Growth

Weird Fish is a much-loved British clothing brand with a loyal customer base and a mission to make “well made, easy-going clothes that you’ll enjoy wearing.”

Looking to tap into their highly engaged audience, Weird Fish partnered with Soreto to unlock the power of Social Referrals. We believe that when customers love your brand, they’ll happily spread the word – you just need to make it easy.

Our Referral solution bridges the gap between social media, messaging platforms, and eCommerce. After checkout, Weird Fish customers are invited to share a unique offer with friends and family. When their friends shop, everyone wins, with rewards for both the Referrer and the Friend.

Thanks to our seamless integration and support, Weird Fish was up and running fast, with fully branded Referral placements that look and feel native to their site.

Impressive Results

Through our partnership, Weird Fish saw strong performance across the board:

111%

Uplift In Revenue Generated

97%

Uplift In No. Of Sales Driven

85%

Uplift In Click Through Rate

17%

Uplift In Conversion Rate

elegant User Journey

Post-Purchase Trigger

After checkout, customers see a Weird Fish-branded Soreto Lightbox asking them to share a unique discount with friends via social or messaging platforms.

Referral Reward

Customers receive a reward for sharing, while their friends enjoy a welcome discount, boosting Brand loyalty and lifetime value.

Organic Social Reach

Referral content is posted directly to social feeds and inboxes – no paid budget needed – bringing in warm, high-intent traffic.

Ongoing Acquisition

New customers are shown the same sharing journey post-purchase, continuing the Referral cycle and driving exponential reach.

Creative Testing That Converts

Weird Fish tests different creative variants, reward values, and placements to maximise performance. With Soreto, this is easy. Our platform supports flexible A/B testing, custom design assets, and live performance dashboards.

Whether it’s tweaking the offer or switching up the visuals, Weird Fish stays agile and on-brand, without needing developer input.

See It In Action: The Referrer

Your happiest customers are your most powerful marketers.

Referral Lightbox

Social Sharing

Thank You Email

Your Website

Turning Clicks Into Customers: The Friend

When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.

Friend Clicks On Post

Landing Page

Shops On Your Site

Becomes A Referer

“Soreto’s Social Referral Technology has been a fantastic addition to our Affiliate & Partnership marketing strategy for Weird Fish. Their platform has allowed us to seamlessly integrate a powerful referral mechanism into Weird Fish’s customer journey, tapping into the immense potential of word-of-mouth marketing and driving new customer acquisition. The team have always worked closely to align on branding, strategy and performance.”

Weird Fish

Why Weird Fish Chose Soreto

Our powerful Referral technology helps brands like Weird Fish unlock real, measurable growth – not just in new customer acquisition, but in long-term customer value. Here are Soreto’s benefits at a glance.