CASE STUDY
How Ann Summers Achieved A 3x Revenue Boost Through Social Referrals
Turning Brand Loyalty Into Scalable Growth
Ann Summers, an internationally recognised brand offering lingerie, swimwear, and adult products, has always placed customer feedback at the heart of its success.
In 2022, Ann Summers partnered with Soreto to enhance its referral marketing strategy. At Soreto, we understand the power of recommendations: people are four times more likely to purchase when referred by a friend, and referrals influence 50% of all buying decisions.
Our Referrals solution provides a seamless bridge between social media, messaging platforms, and eCommerce. Ann Summers customers were invited to share an exclusive discount with friends after completing a purchase, receiving their own reward as a thank-you. With Soreto’s integration through the Awin MasterTag, the setup process was simple, allowing Ann Summers to launch quickly and effectively.
Impressive Results
Through our partnership, Ann Summers achieved exceptional outcomes
+303%
Revenue Generated
+56%
Share Rate
+100%
CTR From Friends
+318%
Conversion Rate
elegant User Journey
Post-Purchase Trigger
After checkout, customers see a Soreto-powered lightbox inviting them to share a personalised offer with friends via social or messaging apps.
Referral Reward
Customers are thanked with an incentive for sharing, while their friends receive an introductory reward when they shop.
Organic Social Reach
Referral posts land directly in friends’ feeds and inboxes – no ad budget required – leading to warm, high-converting traffic.
Lifetime Value
Once a Referred friend makes a purchase, they’re shown the same Referral prompt, fuelling a cycle of new customer acquisition.
Creative Testing That Converts
In 2022, Soreto, Ann Summers and Awin launched six unique campaigns. Each campaign aligned with wider brand messaging and featured tailored imagery and reward offers, enabling continuous A/B testing and optimisation.
Whether it was experimenting with visual creatives or tweaking incentive value, Soreto’s solution allowed Ann Summers to stay agile while deepening customer engagement.
See It In Action: The Referrer
Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.
1
Referral Lightbox
2
Social Sharing
3
Thank You Email
4
Your Website
Turning Clicks Into Customers: The Friend
When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.
1
Friend Clicks On Post
2
Landing Page
3
Shops On Your Site
4
Becomes A Referer
“Ann Summers has been working with Soreto as our main Referral partner for some time now, and we have always found it very accommodating, really quick to respond, and always providing ideas to help grow the partnership. We have recently worked together to improve the look and feel of the referral creatives, also the process in which the customers navigate through to convert. This has involved other areas of the business, such as tech, marketing, also development teams. By doing this, we have improved on the customer journey.”
Ann Summers
Why Ann Summers Chose Soreto
Brand Advocates
Leverage your existing happy customers to reach new ones.
Expand Your Reach
Gain added organic reach and visibility across social media.
Flexible Rewards
Tailored and flexible reward structures.
Full CRM Integration
Built-in CRM flow reminder emails to increase purchase and referral frequency.
Optimisation Plans
A/B testing to find the optimal offers, designs and messaging for your customers.
Targeted Campaigns
Special targeted campaigns, and campaign scheduling to optimise your peak trading periods
OUR PLATFORM
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals
Learn How Needs No Label Drove 32% Sales Conversion With Soreto
How Josera Drove a 48% Increase in Friend Sales with Referral Marketing
How Leading Travel Brands Achieved 39% Sustainable Growth with Soreto Referral
Ready To Supercharge Your social advocacy?
Get in touch to learn more about how we can help supercharge your growth.
Nobody’s Child
Weird Fish
Chatters
Roman
Burton Snowboards EU
Shark | Ninja
Ann Summers