CASE STUDY
How G-SHOCK Drove Exponential Revenue Growth Through Social Referrals
From Loyalty to Lifelong Value
G-SHOCK is the global watch brand known for its iconic toughness, innovation, and devoted fan base. With a heritage rooted in resilience and design, G-SHOCK has built a community of passionate customers around the world.
To turn this loyal following into a powerful growth engine, G-SHOCK UK partnered with Soreto to supercharge customer acquisition and retention through Social Referrals. The mission? Make sharing effortless and rewarding.
Our Referral technology creates seamless touchpoints between eCommerce and social media. After purchase, customers are invited to share a personalised offer with friends, bringing in new, high-value customers, and strengthening brand advocacy.
Thanks to a smooth integration and custom-branded placements, G-SHOCK rolled out with speed, scale, and zero friction.
Results That Speak for Themselves
Across multiple campaigns, G-SHOCK saw measurable growth in key KPIs:
155%
Uplift in
Enrolments
6%
Uplift In Click Through Rate
12%
Uplift In Conversion Rate
257%
Uplift In Total Order Value
elegant User Journey
Post-Purchase Trigger
Customers see a G-SHOCK-branded Lightbox inviting them to share a unique discount with their network on social media or via messaging apps.
Referral Reward
The customer receives a thank-you discount for sharing, while their friend gets a purchase offer, a win-win loop that keeps the Brand top of mind.
Organic Social Reach
Referral content lives on social feeds and inboxes, driving engagement and warm traffic without paid spend.
Ongoing Acquisition
New customers enter the same sharing flow post-purchase, creating a self-sustaining growth engine.
Creative Testing That Converts
G-SHOCK leverages Soreto’s platform to A/B test reward types, design variants, and placement options, fine-tuning campaigns for maximum impact. From voucher codes to gifts, everything is customisable, trackable, and fast to deploy.
With full design support and flexible rewards, G-SHOCK stays agile.
See It In Action: The Referrer
Your most engaged customers become your most valuable marketers.
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend
When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Why G-SHOCK Chose Soreto
Our Referral solution helps powerhouse brands like G-SHOCK unlock sustainable growth at scale.
Seamless Integration
Onsite placements tailored to your Brand.
Social Reach
Tap into vast audiences with organic sharing.
Creative Support
High-quality assets created and hosted by Soreto.
Customer Loyalty
Reward advocates, drive repeat purchases.
Lower CAC
Reduce acquisition costs and boost ROI.
Authentic Engagement
Let real customers spread the word for you.
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
Ready To Supercharge Your social advocacy?
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