Soreto

A Smarter Way to Scale

HP is one of the world’s most recognisable Tech Brands, trusted by millions for innovation, reliability, and performance. But even a Brand this powerful knows that today’s best marketers are your own customers.

To unlock scalable growth and lifetime value across Canada and Latin America, HP partnered with Soreto to bring Referral Marketing into the heart of their eCommerce experience. The goal? Make sharing feel natural and rewarding.

Our Referral solution lives onsite and activates at key moments. After purchase, customers are prompted to share a unique offer with their network. Friends get a reason to shop. Referrers get rewarded. HP gains loyal, high-value customers at a fraction of the usual cost.

With smooth integration, custom branding, and built-in testing tools, HP launched with speed and full flexibility across seven markets.

Results That Speak for Themselves

Across campaigns in CA, AR, BR, CL, CO, MX and PE, HP delivered impressive YoY uplifts:

23%

Uplift in
Enrolments

21%

Uplift In Click Through Rate

71%

Uplift In Conversion Rate

163%

Uplift In No. Of Sales Driven

elegant User Journey

Post-Purchase Trigger

Customers see a branded Lightbox inviting them to share a personalised discount with friends via social or messaging apps.

Referral Reward

The customer earns a thank-you discount, while their friend gets a compelling offer, turning generosity into growth.

Organic Social Reach

Referral content spreads through social feeds and inboxes, driving quality traffic with zero paid media spend.

Ongoing Acquisition

Once a friend becomes a customer, they’re invited to share too, creating a self-sustaining, data-rich acquisition loop.

Creative Testing That Converts

HP leverages Soreto’s platform to continuously optimise Referral performance across markets. From A/B testing reward types to fine-tuning design and placement, every element is built to test, learn, and improve.

Whether it’s voucher codes, gifts, or limited-time offers, everything is customisable and measurable. This agility allows HP to adapt by region, audience, and campaign goal, all without straining internal resources.