Soreto

Style Meets Shareability

Weekday is the fashion-forward Brand under the H&M Group, known for its bold aesthetic, Gen Z appeal, and loyal customer base. But even the coolest Brands know that peer influence drives purchase decisions faster than any ad ever could.

To transform customer enthusiasm into sustainable eCommerce growth, Weekday partnered with Soreto to embed Referrals directly into the post-purchase journey, making sharing feel seamless and rewarding.

With custom-branded Lightboxes and data-driven campaign optimisation, Weekday turned their customers into high-performing acquisition channels across multiple EMEA markets.

Results That Speak for Themselves

Across Weekday’s Referral campaigns, we saw measurable YoY uplifts in every key metric:

28%

Uplift in Referral
Campaign Views

40%

Uplift In Sales From Friends

51%

Uplift in Total
Friend Order Value

16%

Uplift in Total
Order Value

elegant User Journey

Post-Purchase Trigger

After checkout, customers see a Weekday-Branded Lightbox asking them to share a unique discount with their friends on social or messaging platforms.

Referral Reward

Customers earn a thank-you discount for sharing. Their friends get a compelling offer, driving action with authenticity.

Organic Social Reach

Referral content lives on social feeds and inboxes, reaching warm audiences without any paid spend.

Ongoing Acquisition

New customers enter the same sharing journey post-purchase, creating a virtuous cycle of trust-based growth.

Creative Testing That Converts

Weekday uses Soreto’s flexible platform to A/B test reward types, placements, and creative designs, optimising every campaign for maximum impact.

From discount codes to exclusive gifts, every element is customisable, measurable, and fast to deploy, making it easy to adapt across regions and audiences.