CASE STUDY
How Weekday Boosted Friend Sales by 40% with Soreto’s Referral Solution
Style Meets Shareability
Weekday is the fashion-forward Brand under the H&M Group, known for its bold aesthetic, Gen Z appeal, and loyal customer base. But even the coolest Brands know that peer influence drives purchase decisions faster than any ad ever could.
To transform customer enthusiasm into sustainable eCommerce growth, Weekday partnered with Soreto to embed Referrals directly into the post-purchase journey, making sharing feel seamless and rewarding.
With custom-branded Lightboxes and data-driven campaign optimisation, Weekday turned their customers into high-performing acquisition channels across multiple EMEA markets.
Results That Speak for Themselves
Across Weekday’s Referral campaigns, we saw measurable YoY uplifts in every key metric:
28%
Uplift in Referral
Campaign Views
40%
Uplift In Sales From Friends
51%
Uplift in Total
Friend Order Value
16%
Uplift in Total
Order Value
elegant User Journey
Post-Purchase Trigger
After checkout, customers see a Weekday-Branded Lightbox asking them to share a unique discount with their friends on social or messaging platforms.
Referral Reward
Customers earn a thank-you discount for sharing. Their friends get a compelling offer, driving action with authenticity.
Organic Social Reach
Referral content lives on social feeds and inboxes, reaching warm audiences without any paid spend.
Ongoing Acquisition
New customers enter the same sharing journey post-purchase, creating a virtuous cycle of trust-based growth.
Creative Testing That Converts
Weekday uses Soreto’s flexible platform to A/B test reward types, placements, and creative designs, optimising every campaign for maximum impact.
From discount codes to exclusive gifts, every element is customisable, measurable, and fast to deploy, making it easy to adapt across regions and audiences.
See It In Action: The Referrer Journey
Your most stylish customers are ready to spread the word.
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend’s Journey
Social proof. Real offers. No pressure. Just peer-driven conversion.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Why Weekday Chose Soreto
Soreto helps Weekday tap into the power of community and turn style-lovers into brand advocates, all while driving efficient, trackable results.
Seamless Integration
Branded referral placements built for eCommerce
Social Reach
Activate social sharing via your most loyal customers
Creative Support
Assets designed, hosted, and optimised by Soreto
Data-Driven Performance
Full A/B testing support and performance tracking
Lower CAC
Acquire high-quality customers with zero media spend
Higher Lifetime Value
Drive repeat purchases and reward advocacy
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
Ready To Supercharge Your social advocacy?
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