CASE STUDY
See How Under Armour Activated Loyal Fans to Drive 1,150% ROI Across EMEA with Soreto Referral
From Performance Apparel To Performance Referrals
Under Armour is a global leader in athletic performance gear, known for empowering athletes with innovation and grit. But in an increasingly competitive ecommerce landscape, even iconic Brands need smarter, more cost-effective ways to drive growth.
In partnership with Soreto, Under Armour turned their most powerful asset, their existing customer base, into a high-impact acquisition engine across EMEA.
With social proof outperforming traditional advertising and 92% of consumers trusting referrals from people they know, Soreto’s Refer-A-Friend solution was the perfect fit to elevate engagement, loyalty, and return on ad spend.
Results That Speak for Themselves
Under Armour’s referral programme achieved exceptional results:
£310K
The Order Value Generated
1,150%
Average ROI Across Campaigns
18%
Of Customers Clicked Through On The Offer
22%
Of Clicks Converted Into Sales
elegant User Journey
Post-Purchase
Our Lightbox appears, asking customers to share an endorsement and discount with their social media friends.
Referral Reward
To thank them for sharing, customers receive a reward to use on their next purchase, creating a powerful incentive loop for repeat buying.
Organic Social Reach
Shared posts appear across the customer’s social channels, unlocking authentic word-of-mouth exposure and driving qualified traffic from their network.
Lifetime Value
When friends convert, they too are prompted to share, extending the referral chain and increasing customer lifetime value with every cycle.
See It In Action: The Referrer
Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand.
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend
When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Key Takeaways
Loyalty = Growth: Happy customers became a new acquisition channel, lowering CAC while boosting CLTV.
EMEA-Ready Tech: Soreto’s platform scaled effortlessly across markets, with minimal lift.
Always-On Visibility: Consistent CRM and onsite placements sustained awareness and performance.
Test-and-Optimise: A/B testing allowed Under Armour to fine-tune reward levels and calls to action to maximise impact.
Why Under Armour Chose Soreto
Turn Fans Into Advocates
Harnessed loyal customers to drive new customer acquisition.
Reach Without Paid Ads
Unlocked organic visibility across key social platforms.
Flexible Rewards
Tailored incentives by region, audience, and campaign.
Full CRM Integration
Integrated flows to boost Referrals and repeat purchases.
Test. Optimise. Repeat.
A/B testing to refine what converts best.
Campaigns That Convert
Scheduled activations to hit key trading moments.
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
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