CASE STUDY
How Protein Works Drove a 58% Sales Uplift with Soreto’s Referral Technology
Fuelling Growth with Every Share
Protein Works is a performance nutrition pioneer with a loyal community of fitness enthusiasts across the UK and Europe. Known for their science-led products and customer-first approach, they were ready to unlock a new layer of growth through the voices of their own fans.
That’s where Soreto stepped in. By embedding seamless post-purchase Referral journeys across the UK, Germany, France, and Ireland, we helped Protein Works turn satisfied customers into high-performing brand advocates.
From on-brand Referral assets to A/B testing and dynamic rewards, our platform empowered Protein Works to scale cost-effective acquisition, and keep customers coming back.
Results That Speak for Themselves
Across multiple markets, Protein Works saw strong YoY gains driven by Soreto Referrals:
58%
Uplift in the no. of Enrolments
75%
Uplift in Click Through Rate
58%
Uplift in the no. of Sales Driven
53%
Uplift in Revenue Generated
elegant User Journey
Post-Purchase Trigger
After completing a purchase, customers are invited via a Branded Lightbox to share a discount code with their social circle.
Referral Reward
Advocates get a thank-you discount to use on their next order. Friends receive an irresistible offer that boosts first-time conversion.
Organic Social Reach
Referral links are shared across social and messaging platforms, creating peer-powered promotion without additional ad spend.
Ongoing Acquisition
New customers are automatically prompted to refer after their first purchase, creating a sustainable growth loop.
Creative Testing That Converts
Protein Works uses Soreto’s built-in testing tools to see what really drives clicks and conversions, whether it’s a discount, a freebie, or just a better headline.
From swapping out rewards to trying different designs and messages, they’re always testing, learning, and improving.
Fast to launch, easy to tweak, and built to scale, our Referral Solution helps them double down on what works, and ditch what doesn’t.
See It In Action: The Referrer Journey
Your most loyal customers are ready to spread the word.
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend’s Journey
Social proof. Real offers. No pressure. Just peer-driven conversion.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Why Protein Works Chose Soreto
Soreto’s agile and scalable solution gave Protein Works the power to turn brand loyalty into a measurable acquisition engine.
Branded Placements
Seamless onsite integration, tailored to Protein Works’ visual identity
Social-Led Acquisition
Harness organic reach through social sharing and messaging platforms
Lower CAC
Customer acquisition through organic, high-trust channels that convert
Full Creative Support
High-quality referral assets designed, hosted, and ready to launch
Real-Time Optimisation
Live A/B testing and flexible reward structures to maximise results and performance
Higher Lifetime Value
Reward-based loops that boost repurchase and brand loyalty for Protein Works
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
Ready To Supercharge Your social advocacy?
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