Soreto

Fuelling Growth with Every Share

Protein Works is a performance nutrition pioneer with a loyal community of fitness enthusiasts across the UK and Europe. Known for their science-led products and customer-first approach, they were ready to unlock a new layer of growth through the voices of their own fans.

That’s where Soreto stepped in. By embedding seamless post-purchase Referral journeys across the UK, Germany, France, and Ireland, we helped Protein Works turn satisfied customers into high-performing brand advocates.

From on-brand Referral assets to A/B testing and dynamic rewards, our platform empowered Protein Works to scale cost-effective acquisition, and keep customers coming back.

Results That Speak for Themselves

Across multiple markets, Protein Works saw strong YoY gains driven by Soreto Referrals:

58%

Uplift in the no. of Enrolments

75%

Uplift in Click Through Rate

58%

Uplift in the no. of Sales Driven

53%

Uplift in Revenue Generated

elegant User Journey

Post-Purchase Trigger

After completing a purchase, customers are invited via a Branded Lightbox to share a discount code with their social circle.

Referral Reward

Advocates get a thank-you discount to use on their next order. Friends receive an irresistible offer that boosts first-time conversion.

Organic Social Reach

Referral links are shared across social and messaging platforms, creating peer-powered promotion without additional ad spend.

Ongoing Acquisition

New customers are automatically prompted to refer after their first purchase, creating a sustainable growth loop.

Creative Testing That Converts

Protein Works uses Soreto’s built-in testing tools to see what really drives clicks and conversions, whether it’s a discount, a freebie, or just a better headline.

From swapping out rewards to trying different designs and messages, they’re always testing, learning, and improving.

Fast to launch, easy to tweak, and built to scale, our Referral Solution helps them double down on what works, and ditch what doesn’t.