Soreto

Luxury Meets Loyalty-Led Growth

The Estée Lauder Group includes some of the world’s most iconic beauty brands: Clinique, Jo Malone London, Crème de la Mer, and Darphin.

Referral marketing presented a unique solution, one that aligned perfectly with their values of trust, authenticity, and prestige. By activating advocacy from real customers, Estée Lauder Brands could reach new audiences through the most powerful channel of all: personal recommendation.

Partnering with Soreto, they launched seamless, elegantly branded Referral journeys across multiple markets. The result? A post-purchase experience that not only delights customers but also transforms that moment of satisfaction into new revenue, high-quality leads, and repeat purchases, without relying on heavy media spend.

Results That Glow

Our partnership with Estée Lauder Group delivered uplifts across multiple metrics:

5%

Uplift in Referral Campaign Views

118%

Increase in Conversion Rates

9%

Increase in Average Order Value

1,000%

Average ROI Across Campaigns

A Seamless Sharing Experience

Post-Purchase Trigger

After checkout, customers are presented with a beautifully branded Lightbox inviting them to share an exclusive offer with friends.

Referral Reward

Advocates receive a thank-you discount for sharing. Friends benefit from a compelling incentive to try a trusted Brand.

Organic Social Reach

Referral links are easily shared via social and messaging platforms, driving peer-powered visibility with zero media spend.

Ongoing Growth Loop

Once a new customer converts, they’re invited to refer others, fueling a high-LTV, self-reinforcing growth engine.

Creative Testing That Converts

Estée Lauder brands use Soreto’s built-in A/B testing capabilities to fine-tune every element of their referral campaigns, ensuring messaging, design, incentives, and placements align with brand identity and performance goals.

Whether offering deluxe samples, gift cards, or exclusive discounts, our solution enables flexible, fast-to-launch Referral strategies that perform across regions and demographics, without compromising on elegance or efficiency.

Why Estée Lauder Brands Chose Soreto

From timeless skincare to modern fragrance, Estée Lauder brands now grow through advocacy, empowered by a secure, scalable referral engine.

Global Coverage

Fully localised experiences across markets, language, currency, and compliance all handled with care.

Conversion-Driven Tech

Built-in A/B testing and real-time optimisation to test creatives and placements with ease.

Effortless Integration

Deployed via Affiliate Network MasterTag or direct Thank You Page Tag, meaning no disruption.

Client Success Built In

Our dedicated Referral Specialists ensures continuous performance improvements.

Reduced CAC

Acquire customers via authentic recommendations, not paid media. And keep them coming back.

Boost Organic Reach

Gain added organic reach and visibility across social media channels.

Our platform

Discover Our Award-Winning Referral Solution

As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.

Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?

Referrals