Soreto

Beauty That Spreads, Peer to Peer

L’Oréal Group is home to some of the most trusted and loved beauty brands in the world, including Biotherm, Kérastase, Lancôme, Vichy, and SkinCeuticals. We’ve also supported standout campaigns for La Roche-Posay, YSL Beauty, and Urban Decay.

These brands have built empires on credibility, performance, and emotional connection, making them ideal candidates for high-trust, customer-powered growth.

By partnering with Soreto, L’Oréal brands launched beautifully branded Referral journeys that turn Brand affinity into customer acquisition, driving revenue uplift, campaign engagement, and deeper loyalty across global markets.

Results That Radiate

Across L’Oréal Group campaigns, our Referral technology delivered strong results:

12%

Enrolment Rate Across Campaigns

51%

Uplift in Click-Through Rates

14%

Increase in Conversion Rates YoY

1,000%

Average ROI Across Campaigns

A Seamless Journey, from Referral to Repeat

Post-Purchase Trigger

After checkout, customers see a branded Lightbox prompting them to share a personalised offer with friends.

Referral Reward

Advocates are thanked with an exclusive reward for their next purchase, while friends receive a compelling incentive to try the brand.

Organic Social Reach

Referral links are shared through social and messaging apps, reaching new audiences through personal trust, not paid ads.

Ongoing Growth Loop

New customers are also invited to refer after they convert, creating a flywheel of advocacy, visibility, and long-term value.

Creative Testing That Converts

L’Oréal Group brands use Soreto’s A/B testing tools to continuously optimise Referral performance across diverse product lines, audiences, and markets. From skincare to haircare, each brand can test variables like CTA wording, incentive formats, and placement timing, ensuring every element of the campaign aligns with Brand identity while driving measurable results.

Whether offering exclusive discounts, product bundles, or loyalty rewards, our platform supports fast, flexible testing that empowers L’Oréal marketers to move from insight to impact, quickly and at scale. With built-in reporting and multi-market controls, Brands can confidently refine their approach without compromising on elegance or efficiency.