CASE STUDY
How L’Oréal Group Brands Delivered a 1,000% ROI with Soreto’s Referral Technology
Beauty That Spreads, Peer to Peer
L’Oréal Group is home to some of the most trusted and loved beauty brands in the world, including Biotherm, Kérastase, Lancôme, Vichy, and SkinCeuticals. We’ve also supported standout campaigns for La Roche-Posay, YSL Beauty, and Urban Decay.
These brands have built empires on credibility, performance, and emotional connection, making them ideal candidates for high-trust, customer-powered growth.
By partnering with Soreto, L’Oréal brands launched beautifully branded Referral journeys that turn Brand affinity into customer acquisition, driving revenue uplift, campaign engagement, and deeper loyalty across global markets.
Results That Radiate
Across L’Oréal Group campaigns, our Referral technology delivered strong results:
12%
Enrolment Rate Across Campaigns
51%
Uplift in Click-Through Rates
14%
Increase in Conversion Rates YoY
1,000%
Average ROI Across Campaigns
A Seamless Journey, from Referral to Repeat
Post-Purchase Trigger
After checkout, customers see a branded Lightbox prompting them to share a personalised offer with friends.
Referral Reward
Advocates are thanked with an exclusive reward for their next purchase, while friends receive a compelling incentive to try the brand.
Organic Social Reach
Referral links are shared through social and messaging apps, reaching new audiences through personal trust, not paid ads.
Ongoing Growth Loop
New customers are also invited to refer after they convert, creating a flywheel of advocacy, visibility, and long-term value.
Creative Testing That Converts
L’Oréal Group brands use Soreto’s A/B testing tools to continuously optimise Referral performance across diverse product lines, audiences, and markets. From skincare to haircare, each brand can test variables like CTA wording, incentive formats, and placement timing, ensuring every element of the campaign aligns with Brand identity while driving measurable results.
Whether offering exclusive discounts, product bundles, or loyalty rewards, our platform supports fast, flexible testing that empowers L’Oréal marketers to move from insight to impact, quickly and at scale. With built-in reporting and multi-market controls, Brands can confidently refine their approach without compromising on elegance or efficiency.
Why L’Oréal Brands Work with Soreto
With Soreto, L’Oréal Group have unlocked new value from existing customer relationships, scaling results through the power of recommendation.
Global Coverage
Fully localised journeys in native languages and currencies with GDPR-compliant infrastructure.
Conversion-Driven Tech
Built-in A/B testing tools to iterate on creative, rewards, and formats to ensure maximum performance.
Flexible Rewards
From voucher codes to luxury gift incentives, reward structures are tailored to each brand’s identity.
Effortless Integration
Launched via affiliate network MasterTag or direct confirmation tag, meaning no disruption.
Dedicated Support
Our Referral Specialists ensures continuous optimisation, from onboarding to campaign scaling.
Lower CAC
Customer acquisition powered by real advocates, leading to lower acquisition costs and higher LTV.
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
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