Soreto

Turning Wanderlust Into Word-of-Mouth

From regional ferry services to boutique hotel chains, leading Travel Brands trust Soreto to transform loyalty into growth.

Whether it’s a ferry service building regional loyalty or a hotel chain looking to maximise repeat bookings, our Brands use Soreto to power high-impact Referral programmes that go far beyond short-term discounts.

Our Referral solution helps Brands:

Reward loyalty with incentives that reflect premium positioning and booking value.
Expand reach with seamless sharing via WhatsApp, TikTok, and Facebook.
Drive conversion with prompts placed at high-intent moments in the booking journey.

Whether launching a new programme or scaling an existing one with better targeting, smarter placements, and real-time insights, Soreto helps Brands acquire high-value travellers more efficiently than paid media allows.

Results That Travel

With a strategic, multi-touchpoint approach and consistent campaign optimisation, our Brands saw:

39%

Increase in Total Referral Order Value

53%

Uplift in Engagement & Enrolment

9%

Increase in AOV From Repeat Bookings

26%

Increase in Click Through Rate

Results averaged across Brand campaigns

Referral Touchpoints That Drive Results

Soreto’s placements are designed to meet users across the travel journey, pre-trip, post-booking, and always-on. Note: many customers engage with more than one Referral touchpoint in their journey.

5%

of sales

Pre-purchase placements:

60%

of sales

Post-purchase placements

35%

of sales

RAF landing page

An Elegant Solution

Soreto’s technology is designed to meet your customers where they are, without disrupting the journey.

Multi-Touchpoint Placement

Referral placements were integrated at key touchpoints:
– Pre-purchase: Account Management Page
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page

Targeted Strategy

Each campaign was mapped to Brand-specific seasonality, ski weekends, summer breaks, and shoulder-season escapes, ensuring relevance and maximising booking intent.

Consistent Promotion

Campaigns were consistently promoted across email, CRM, and social, keeping the RAF programme top of mind, especially during high-consideration planning phases.

Creative Testing That Converts

Our Brands tested everything from copy to timing:

Solus vs. integrated CRM sends
Onsite placement formats
Incentive levels and creative
A/B testing on layout, copy, and CTA types

Strategic testing across layout, incentives, and placement led to a 39% uplift in Referral Order Value, proving that creative rigour beats creative guesswork.