Soreto

Fashion, Inclusivity and Referral Power

Needs No Label is a bold and inclusive UK fashion brand celebrated for its modern, expressive styles and size-inclusive approach. Known for trend-led occasion wear, the brand has built a loyal following by staying close to its customers and their needs.

But with paid ads becoming increasingly expensive, Needs No Label needed a smarter, more cost-effective growth strategy. They wanted a solution that could expand reach, drive awareness, and generate revenue – all at the same time.

Needs No Label partnered with Soreto to power their customer acquisition and growth through Referral Marketing. With 92% of consumers trusting referrals over ads, it was the clear next step in their strategy.

A Strategic Approach

Soreto designed a Referral strategy tailored to Needs No Label’s size, goals, and audience. Delivered via a light-touch integration, the programme was built for sustainable, profitable growth.

Our feature-rich platform supported flexible rewards and empowered authentic advocacy, showing that even smaller brands can achieve big results with the right structure and execution.

Results That Speak for Themselves

Needs No Label’s referral programme achieved exceptional results:

12%

Of customers Enrolled in the Programme

40%

Of Customers Clicked Through to the Reward

32%

Of Clicks Converted into Sales

11%

Increase in the first purchase AOV

15%

Increase in New Customer Acquisition

An Elegant Solution

Multi-Touchpoint Placement

Referral placements were integrated at key moments:
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page
This approach boosted engagement, expanded reach, and increased revenue.

Targeted Strategy

The referral programme focused on Needs No Label’s most engaged customers, incentivising sharing and repeat purchases with simple but effective reward structures.

Strategic Social Sharing

Soreto Ignite enables seamless sharing across two high-conversion channels. Clients can select WhatsApp or Facebook as their primary channel, then choose a secondary channel from X, Pinterest, Instagram, Telegram, or Viber, empowering customers to spread the word through platforms they already use and trust.

Consistent Promotion

The programme was regularly promoted via CRM and email marketing, reinforcing awareness and keeping referrals top-of-mind year-round.

Key Takeaways

Referral drives scalable, profitable growth: Whether you’re a big or small brand, Referral delivers immediate results by converting loyal customers into advocates and driving high-intent traffic at lower cost.

Social sharing unlocks new audiences: Frictionless Referral journeys amplify reach and unlock new segments as the brand grows.

Customer-first strategies drive sustainability: Putting loyal shoppers at the heart of growth delivered long-term results.

Consistent visibility sustains momentum: Multi-touchpoint and always-on promotion kept the programme front of mind and performance strong throughout the year.