Seasonal shopping moments are some of the most valuable opportunities for brands. Black Friday, Christmas, summer sales, or even smaller calendar moments like back-to-school or Valentine’s Day can all bring heightened traffic, higher purchase intent, and increased spend.
But there is a challenge.
Every brand is active at the same time. Discounts become deeper, ads get noisier, and customer attention becomes harder to hold. Traditional channels like paid media and email blasts are more expensive and often less effective during these peak periods.
So how do you cut through the noise without cutting into your margins?
That’s where Referral Marketing shines.
At Soreto, we help brands turn their seasonal peaks into sustainable growth by activating the power of referrals. Done right, a referral campaign doesn’t just boost sales, it expands your customer base well beyond the promotion window.
Brands that wait until after the rush to launch referrals often miss their biggest window to convert traffic into long-term value.
Why Referrals Work So Well During Seasonal Spikes
Seasonal peaks aren’t just about high intent. They’re emotional. Customers are more active, more engaged, and more likely to share. Whether buying gifts, treating themselves, or shopping for limited-time offers, people love telling others about a good deal or a great brand experience.
Referral marketing taps into that energy and turns it into high-impact advocacy. During seasonal campaigns, it’s not just about driving conversions, it’s about riding the wave of organic excitement. On average, brands using Soreto see an 11% uplift in new customer growth during peak periods.
Without referrals, that’s growth left on the table.
Because a referral isn’t just another promo, it’s a trusted recommendation. Referred customers convert better, spend more, and come back more often.
When referrals are layered into your seasonal campaigns, they don’t compete with your discounts. They amplify them.
Keep Referrals Visible Throughout the Season
One of the biggest challenges with referral programmes is awareness. Customers can’t refer if they don’t know the programme exists. That’s why Soreto helps brands maintain visibility across the customer journey.
In addition to our post-purchase lightbox, we provide:
- A branded Refer a Friend page that can be linked from social media, the homepage, or account dashboards
- Dynamic on-site placements such as header banners and in-page prompts
- CRM and email blocks that remind customers to refer throughout the campaign period
These placements are flexible and brand-safe, making it easy to align with your seasonal creative while reinforcing the referral opportunity at every step.
Turn Short-Term Peaks Into Long-Term Growth
A successful referral campaign during a seasonal peak does more than lift your sales in the moment. It builds momentum.
When customers refer friends, those friends become customers. Some of them will refer again. And just like that, one sale becomes a network of new, high-value customers.
This kind of organic, trust-based growth is more cost-effective than relying solely on paid media, and it compounds over time.
And because referred customers tend to have a higher lifetime value and stronger brand loyalty, the impact extends well beyond the seasonal period.
Optimised for Performance, Not Guesswork
With Soreto, your referral campaigns are built for impact from day one. Our team of Referral Specialists help tailor every element, from reward structure and creative to placement and timing, to align with your seasonal goals.
We track performance in real-time, using built-in A/B testing and analytics to optimise and improve your campaigns throughout the season.
Your referral strategy evolves with your campaign, staying responsive, data-driven, and results-focused from start to finish. On average, fully optimised campaigns see a 303% increase in referral revenue.
Final Thought: Make Seasonal Shopping Moments Count
Peak seasons are too valuable to leave potential on the table. If you’re already investing in traffic and promotions, make sure your most loyal customers are helping you grow.
Referral Marketing offers a smart, scalable way to turn seasonal success into lasting customer acquisition. And with Soreto, it’s built to be seamless, data-led and fully supported. You only get one shot at each seasonal window. With Soreto, you don’t just sell more, you bring in customers who help you sell to others.
Let’s make your next peak your most profitable yet.
Book a demo here to see how Soreto can help you maximise your next peak – and every moment after.
