ann summers case study - image shoes two young women in bright bikinis, one pink and one orange, in the forest

Turning Brand Loyalty Into Scalable Growth

Black Ann Summers logo on transparent background to display on a logo carousel of Brands that work with Soreto

Ann Summers, an internationally recognised brand offering lingerie, swimwear, and adult products, has always placed customer feedback at the heart of its success.

In 2022, Ann Summers partnered with Soreto to enhance its referral marketing strategy. At Soreto, we understand the power of recommendations: people are four times more likely to purchase when referred by a friend, and referrals influence 50% of all buying decisions.

Our Referrals solution provides a seamless bridge between social media, messaging platforms, and eCommerce. Ann Summers customers were invited to share an exclusive discount with friends after completing a purchase, receiving their own reward as a thank-you. With Soreto’s integration through the Awin MasterTag, the setup process was simple, allowing Ann Summers to launch quickly and effectively.

See It In Action: The Referrer

Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.

Referral Lightbox

Social Sharing

Thank You Email​

Your Website

Turning Clicks Into Customers: The Friend

When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.

Friend Clicks On Post

Landing Page

Shops On Your Site

Becomes A Referer

Discover Our Solutions

Image illustrating a customer sharing a brand's Refer a Friend offer to get a percent off their shopping if their friend purchases. The sharer can get 15% off if they share via Facebook, X, WhatsApp, Pinterest or Copies link

Increase repeat purchases and drive new customer acquisition

Image illustrating a shoppable gallery widget that allows customers to view authentic UGC content showcasing a brand's items

Enrich your shopping experience with authentic customer content

How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries

How Roman Achieved 400% Referral Growth with Soreto’s Refer-a-Friend Program

How Ann Summers Achieved A 3x Revenue Boost Through Social Referrals

How Nobody’s Child Is Driving Customer Acquisition & Loyalty With Social Referrals

Ready To Supercharge Your social advocacy?