Soreto

CASE STUDY

How Ann Summers Achieved A 3x Revenue Boost Through Social Referrals

Turning Brand Loyalty Into Scalable Growth

Ann Summers, an internationally recognised brand offering lingerie, swimwear, and adult products, has always placed customer feedback at the heart of its success.

In 2022, Ann Summers partnered with Soreto to enhance its referral marketing strategy. At Soreto, we understand the power of recommendations: people are four times more likely to purchase when referred by a friend, and referrals influence 50% of all buying decisions.

Our Referrals solution provides a seamless bridge between social media, messaging platforms, and eCommerce. Ann Summers customers were invited to share an exclusive discount with friends after completing a purchase, receiving their own reward as a thank-you. With Soreto’s integration through the Awin MasterTag, the setup process was simple, allowing Ann Summers to launch quickly and effectively.

Impressive Results

Through our partnership, Ann Summers achieved exceptional outcomes

+303%

Revenue Generated

+56%

Share Rate

+100%

CTR

+318%

Conversion Rate

elegant User Journey

Post-Purchase Trigger

After checkout, customers see a Soreto-powered lightbox inviting them to share a personalised offer with friends via social or messaging apps.

Referral Reward

Customers are thanked with an incentive for sharing, while their friends receive an introductory reward when they shop.

Organic Social Reach

Referral posts land directly in friends’ feeds and inboxes – no ad budget required – leading to warm, high-converting traffic.

Lifetime Value

Once a Referred friend makes a purchase, they’re shown the same Referral prompt, fuelling a cycle of new customer acquisition.

Creative Testing That Converts

In 2022, Soreto, Ann Summers and Awin launched six unique campaigns. Each campaign aligned with wider brand messaging and featured tailored imagery and reward offers, enabling continuous A/B testing and optimisation.

Whether it was experimenting with visual creatives or tweaking incentive value, Soreto’s solution allowed Ann Summers to stay agile while deepening customer engagement.

See It In Action: The Referrer

Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.

Referral Lightbox

Social Sharing

Thank You Email

Your Website

Turning Clicks Into Customers: The Friend

When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.

Friend Clicks On Post

Landing Page

Shops On Your Site

Becomes A Referer

“Ann Summers has been working with Soreto as our main Referral partner for some time now, and we have always found it very accommodating, really quick to respond, and always providing ideas to help grow the partnership. We have recently worked together to improve the look and feel of the referral creatives, also the process in which the customers navigate through to convert. This has involved other areas of the business, such as tech, marketing, also development teams. By doing this, we have improved on the customer journey.”

Ann Summers