Ann Summers, an internationally recognised brand offering lingerie, swimwear, and adult products, has always placed customer feedback at the heart of its success.
In 2022, Ann Summers partnered with Soreto to enhance its referral marketing strategy. At Soreto, we understand the power of recommendations: people are four times more likely to purchase when referred by a friend, and referrals influence 50% of all buying decisions.
Our Referrals solution provides a seamless bridge between social media, messaging platforms, and eCommerce. Ann Summers customers were invited to share an exclusive discount with friends after completing a purchase, receiving their own reward as a thank-you. With Soreto’s integration through the Awin MasterTag, the setup process was simple, allowing Ann Summers to launch quickly and effectively.
Through our partnership, Ann Summers achieved exceptional outcomes
+303%
+56%
+100%
+318%
After checkout, customers see a Soreto-powered lightbox inviting them to share a personalised offer with friends via social or messaging apps.
Customers are thanked with an incentive for sharing, while their friends receive an introductory reward when they shop.
Referral posts land directly in friends’ feeds and inboxes – no ad budget required – leading to warm, high-converting traffic.
Once a Referred friend makes a purchase, they’re shown the same Referral prompt, fuelling a cycle of new customer acquisition.
In 2022, Soreto, Ann Summers and Awin launched six unique campaigns. Each campaign aligned with wider brand messaging and featured tailored imagery and reward offers, enabling continuous A/B testing and optimisation.
Whether it was experimenting with visual creatives or tweaking incentive value, Soreto’s solution allowed Ann Summers to stay agile while deepening customer engagement.
Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.
When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.
Leverage your existing happy customers to reach new ones.
Gain added organic reach and visibility across social media.
Tailored and flexible reward structures.
Built-in CRM flow reminder emails to increase purchase and referral frequency.
A/B testing to find the optimal offers, designs and messaging for your customers.
Special targeted campaigns, and campaign scheduling to optimise your peak trading periods
Increase repeat purchases and drive new customer acquisition
Enrich your shopping experience with authentic customer content
Get in touch to learn more about how we can help supercharge your growth.