CASE STUDY
How Dyson Achieved a 1000% ROI with Soreto’s Referral Technology
Engineering Trust-Based Growth
Dyson is a global innovation leader in high-performance technology, known for sleek design, advanced engineering, and a fiercely loyal customer base. But even groundbreaking products benefit from the power of recommendation.
To turn customer advocacy into measurable results, Dyson partnered with Soreto to integrate seamless referral journeys across multiple markets, Germany, Austria, Switzerland, and Italy.
With secure localisation, multi-language capabilities, and ongoing optimisation, Dyson leveraged our Referral solution to acquire new high-quality customers and drive repeat purchases at scale.
Results That Speak for Themselves
Across Dyson’s campaigns, we delivered consistent uplifts in conversion and revenue:
5%
Uplift in Enrolment Rate
17%
Increase in Revenue Generated
25%
Uplift in Conversion Rate
1,000%
Average ROI Across Campaigns
elegant User Journey
Post-Purchase Trigger
After checkout, customers see a Dyson-branded Lightbox inviting them to share a unique discount with friends.
Referral Reward
Advocates receive a thank-you discount for sharing. Their friends get a compelling offer, creating instant appeal and seamless motivation.
Organic Social Reach
Referrals are shared via social and messaging platforms, creating peer-powered visibility with no paid media.
Ongoing Acquisition
Every Referred customer is prompted to refer again post-purchase, generating a self-sustaining growth engine.
Creative Testing That Converts
Dyson uses Soreto’s A/B testing tools to refine creative, rewards, and placements, ensuring each campaign performs across markets and audiences.
From voucher codes to gift cards, our platform offers flexible, measurable, and fast-to-launch Referral strategies that scale internationally.
See It In Action: The Referrer Journey
Your most stylish customers are ready to spread the word.
1
Referral Lightbox
2
Social Sharing
3
Thank You Email
4
Your Website
Turning Clicks Into Customers: The Friend’s Journey
Social proof. Real offers. No pressure. Just peer-driven conversion.
1
Friend Clicks On Post
2
Landing Page
3
Shops On Your Site
4
Becomes A Referer
Why Dyson Chose Soreto
Soreto enables Dyson to activate brand advocates across borders, offering a seamless referral experience that’s secure, scalable, and built for results.
Global Coverage
Multi-language, multi-currency support with GDPR-compliant data handling
Feature-Rich Platform
A/B testing, custom rewards, and real-time optimisation for all Referral campaigns
Dedicated Client Services
Ongoing performance reviews, testing plans, and local market support
Seamless Integration
Affiliate tag or direct confirmation page implementation, lightweight and checkout-safe
Lower CAC
Customer acquisition through organic, high-trust channels that convert
Higher Lifetime Value
Reward-based loops that boost repurchase and brand loyalty for Dyson
OUR PLATFORM
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals
Learn How Needs No Label Drove 32% Sales Conversion With Soreto
How Josera Drove a 48% Increase in Friend Sales with Referral Marketing
How Leading Travel Brands Achieved 39% Sustainable Growth with Soreto Referral
Ready To Supercharge Your social advocacy?
Get in touch to learn more about how we can help supercharge your growth.
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