Soreto

Luxury Meets Loyalty-Led Growth

The Estée Lauder Group includes some of the world’s most iconic beauty brands: Clinique, Jo Malone London, Crème de la Mer, and Darphin.

Referral marketing presented a unique solution, one that aligned perfectly with their values of trust, authenticity, and prestige. By activating advocacy from real customers, Estée Lauder Brands could reach new audiences through the most powerful channel of all: personal recommendation.

Partnering with Soreto, they launched seamless, elegantly branded Referral journeys across multiple markets. The result? A post-purchase experience that not only delights customers but also transforms that moment of satisfaction into new revenue, high-quality leads, and repeat purchases, without relying on heavy media spend.

Results That Glow

Our partnership with Estée Lauder Group delivered uplifts across multiple metrics:

5%

Uplift in Referral Campaign Views

118%

Increase in Conversion Rates

9%

Increase in Average Order Value

1,000%

Average ROI Across Campaigns

A Seamless Sharing Experience

Post-Purchase Trigger

After checkout, customers are presented with a beautifully branded Lightbox inviting them to share an exclusive offer with friends.

Referral Reward

Advocates receive a thank-you discount for sharing. Friends benefit from a compelling incentive to try a trusted Brand.

Organic Social Reach

Referral links are easily shared via social and messaging platforms, driving peer-powered visibility with zero media spend.

Ongoing Growth Loop

Once a new customer converts, they’re invited to refer others, fueling a high-LTV, self-reinforcing growth engine.

Creative Testing That Converts

Estée Lauder brands use Soreto’s built-in A/B testing capabilities to fine-tune every element of their referral campaigns, ensuring messaging, design, incentives, and placements align with brand identity and performance goals.

Whether offering deluxe samples, gift cards, or exclusive discounts, our solution enables flexible, fast-to-launch Referral strategies that perform across regions and demographics, without compromising on elegance or efficiency.