CASE STUDY
How Estée Lauder Brands Drove a 1000% ROI with Soreto’s Refer-a-Friend Solution
Luxury Meets Loyalty-Led Growth
The Estée Lauder Group includes some of the world’s most iconic beauty brands: Clinique, Jo Malone London, Crème de la Mer, and Darphin.
Referral marketing presented a unique solution, one that aligned perfectly with their values of trust, authenticity, and prestige. By activating advocacy from real customers, Estée Lauder Brands could reach new audiences through the most powerful channel of all: personal recommendation.
Partnering with Soreto, they launched seamless, elegantly branded Referral journeys across multiple markets. The result? A post-purchase experience that not only delights customers but also transforms that moment of satisfaction into new revenue, high-quality leads, and repeat purchases, without relying on heavy media spend.
Results That Glow
Our partnership with Estée Lauder Group delivered uplifts across multiple metrics:
5%
Uplift in Referral Campaign Views
118%
Increase in Conversion Rates
9%
Increase in Average Order Value
1,000%
Average ROI Across Campaigns
A Seamless Sharing Experience
Post-Purchase Trigger
After checkout, customers are presented with a beautifully branded Lightbox inviting them to share an exclusive offer with friends.
Referral Reward
Advocates receive a thank-you discount for sharing. Friends benefit from a compelling incentive to try a trusted Brand.
Organic Social Reach
Referral links are easily shared via social and messaging platforms, driving peer-powered visibility with zero media spend.
Ongoing Growth Loop
Once a new customer converts, they’re invited to refer others, fueling a high-LTV, self-reinforcing growth engine.
Creative Testing That Converts
Estée Lauder brands use Soreto’s built-in A/B testing capabilities to fine-tune every element of their referral campaigns, ensuring messaging, design, incentives, and placements align with brand identity and performance goals.
Whether offering deluxe samples, gift cards, or exclusive discounts, our solution enables flexible, fast-to-launch Referral strategies that perform across regions and demographics, without compromising on elegance or efficiency.
Why Estée Lauder Brands Chose Soreto
From timeless skincare to modern fragrance, Estée Lauder brands now grow through advocacy, empowered by a secure, scalable referral engine.
Global Coverage
Fully localised experiences across markets, language, currency, and compliance all handled with care.
Conversion-Driven Tech
Built-in A/B testing and real-time optimisation to test creatives and placements with ease.
Effortless Integration
Deployed via Affiliate Network MasterTag or direct Thank You Page Tag, meaning no disruption.
Client Success Built In
Our dedicated Referral Specialists ensures continuous performance improvements.
Reduced CAC
Acquire customers via authentic recommendations, not paid media. And keep them coming back.
Boost Organic Reach
Gain added organic reach and visibility across social media channels.
OUR PLATFORM
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals
Learn How Needs No Label Drove 32% Sales Conversion With Soreto
How Josera Drove a 48% Increase in Friend Sales with Referral Marketing
How Leading Travel Brands Achieved 39% Sustainable Growth with Soreto Referral
Ready To Supercharge Your social advocacy?
Get in touch to learn more about how we can help supercharge your growth.
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