CASE STUDY
How HP Scaled Referral-Driven Growth Across LATAM With A 163% Uplift In Sales
A Smarter Way to Scale
HP is one of the world’s most recognisable Tech Brands, trusted by millions for innovation, reliability, and performance. But even a Brand this powerful knows that today’s best marketers are your own customers.
To unlock scalable growth and lifetime value across Canada and Latin America, HP partnered with Soreto to bring Referral Marketing into the heart of their eCommerce experience. The goal? Make sharing feel natural and rewarding.
Our Referral solution lives onsite and activates at key moments. After purchase, customers are prompted to share a unique offer with their network. Friends get a reason to shop. Referrers get rewarded. HP gains loyal, high-value customers at a fraction of the usual cost.
With smooth integration, custom branding, and built-in testing tools, HP launched with speed and full flexibility across seven markets.
Results That Speak for Themselves
Across campaigns in CA, AR, BR, CL, CO, MX and PE, HP delivered impressive YoY uplifts:
23%
Uplift in
Enrolments
21%
Uplift In Click Through Rate
71%
Uplift In Conversion Rate
163%
Uplift In No. Of Sales Driven
elegant User Journey
Post-Purchase Trigger
Customers see a branded Lightbox inviting them to share a personalised discount with friends via social or messaging apps.
Referral Reward
The customer earns a thank-you discount, while their friend gets a compelling offer, turning generosity into growth.
Organic Social Reach
Referral content spreads through social feeds and inboxes, driving quality traffic with zero paid media spend.
Ongoing Acquisition
Once a friend becomes a customer, they’re invited to share too, creating a self-sustaining, data-rich acquisition loop.
Creative Testing That Converts
HP leverages Soreto’s platform to continuously optimise Referral performance across markets. From A/B testing reward types to fine-tuning design and placement, every element is built to test, learn, and improve.
Whether it’s voucher codes, gifts, or limited-time offers, everything is customisable and measurable. This agility allows HP to adapt by region, audience, and campaign goal, all without straining internal resources.
See It In Action: The Referrer
Your most valuable advocates are already in your checkout funnel.
Referral Lightbox
Social Sharing
Thank You Email​
Your Website
Turning Clicks Into Customers: The Friend
Trust, relevance, and timing, all in one share.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Why HP Chose Soreto
HP uses Soreto’s feature-rich platform to supercharge their eCommerce strategy, driving measurable impact across multiple markets.
Seamless Integration
Onsite placements fully tailored to HP’s brand
Social Reach
Tap into trusted networks through effortless sharing
Creative Support
Branded assets built and hosted by Soreto
Loyalty & Lifetime Value
Reward advocates, build long-term relationships
Lower CAC
Reduce paid spend and acquire smarter
Buil-In Testing
A/B test rewards, creatives, and placements at speed
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
Ready To Supercharge Your social advocacy?
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