CASE STUDY
How Josera Drove a 48% Increase in Friend Sales with Referral Marketing
Turning Pet Owner Loyalty into Growth
Josera, a leading pet food brand, is known for its commitment to quality, sustainability, and customer satisfaction. With a loyal and engaged customer base, Josera saw an opportunity to turn that advocacy into a growth engine, and partnered with Soreto to power its Referral strategy in Germany.
In a market where trust and authenticity drive decisions, referrals offer a uniquely high-impact channel. With Soreto’s light-touch integration and A/B testing capabilities, Josera quickly activated a seamless referral experience that delivered measurable results.
Impressive Results
Across multiple campaigns, Josera saw strong month-on-month performance improvements:
48%
Uplift in Friend
Sales
55%
Uplift in Total
Number of Sales
63%
Uplift in Total Repeat
Order Value
48%
Uplift in Total
Order Value
elegant User Journey
Post-Purchase Trigger
After checkout, customers are prompted with a branded referral lightbox, encouraging them to share a personal discount link with fellow pet owners via social or messaging apps.
Referral Reward
Advocates are rewarded with a discount for every successful referral, while new customers receive an incentive on their first order, increasing first-time conversion and retention.
Organic Social Reach
Referral links travel through trusted, peer-to-peer channels, no ad spend required, reaching new, high-quality audiences across social media.
Lifetime Value
Every new customer is reintroduced to the referral journey post-purchase, creating a self-sustaining cycle of growth driven by loyal fans.
See It In Action: The Referrer
Happy customers are your best advocates.
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend
When a friend receives a referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referrer
Why Josera Chose Soreto
Flexible Rewards
From discount codes to gifts, tailored to fit the brand’s voice and customer expectations.
Seamless Integration
Onsite solution with minimal development lift, fully customisable to Josera’s brand.
Creative That Converts
Soreto’s team delivered high-quality, branded referral assets ready to launch and scale.
Boost Customer Loyalty
Josera not only acquired new buyers but also deepened engagement with its existing base.
Data-Driven Optimisation
Fine-tune offers, creative, and messaging for maximum performance with A/B Testing.
Expand Your Reach
Unlock vast social media audiences for
unprecedented reach
Discover Our Solutions
Increase repeat purchases and drive new customer acquisition
Enrich your shopping experience with authentic customer content
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
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