CASE STUDY
How Nobody’s Child Drove 11% Uplift in Friend Acquisition With Soreto’s RAF Programme
Unlocking the Power of Word-of-Mouth
Nobody’s Child, a leading UK fashion brand, partnered with Soreto to harness the power of Referrals – turning happy customers into Brand Advocates.
At Soreto, we understand the power of recommendations: people are 4x more likely to purchase when Referred by a friend, and Referrals influence 50% of all buying decisions.
Nobody’s Child wanted to harness their loyal and ethical customer base to grow sustainably whilst increasing customer loyalty and cutting through to their target market on social platforms in a cost-effective way
We’ll show you how Nobody’s Child is taking advantage of our Referral Technology including the results they are currently achieving.
Impressive Results
Through our partnership, Nobody’s Child achieved exceptional outcomes:
11%
Rise in total new Customer acquisition
39%
Rise in Average Order Value (AOV)
21%
Positive increase in Enrolments
400%
Increase in Total Referral Order Value
Referral Touchpoints That Drive Results
Nobody’s Child use Soreto’s strategically placed Referral prompts to turn everyday touchpoints into high-converting moments across the customer journey. Note: many customers engage with more than one Referral touchpoint in their journey.
83%
of sales
Pre-purchase placement
13%
of sales
Shopify placement
4%
of sales
RAF landing page
The Solution
Multi-Touchpoint
Referral placements were integrated at key touchpoints:
- Pre-purchase: Account Management Page
- Post-purchase: Order Confirmation Page (Shopify)
- Always-on: Dedicated Refer-a-Friend (RAF) landing page
This approach boosted engagement, expanded reach, and increased revenue.
Targeted Strategy
Each campaign targeted specific customer segments with tailored rewards, for instance, 20% off for successful referrals via account sharing. Campaigns aligned with NC’s marketing calendar for seasonality, relevance, and to ensure consistent performance.
Channel Optimisation
Nobody’s Child maximised social sharing across key platforms, including WhatsApp, IG, Facebook and Pinterest, with Conversions ranging from 15% to 23%.
Consistent Promotion
The Brand promoted the RAF campaign across email, CRM, and social – this kept the program front-of-mind year-round and drove a 35% increase in referral revenue.
See It In Action: The Referrer
Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend
When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Soreto has been a proactive and valuable partner, delivering exceptional ROI and helping us reduce Customer Acquisition Costs. Their smart optimizations and insight into our best customers have supported sustainable growth that truly aligns with our ethical values. We’re proud to work with a team that understands both performance and purpose.
Nobody’s Child
Benefits
Brand Advocates
Leverage your existing happy customers to reach new ones.
Expand Your Reach
Gain added organic reach and visibility across social media.
Flexible Rewards
Tailored and flexible reward structures.
Full CRM Integration
Built-in CRM flow reminder emails to increase purchase and referral frequency.
Optimisation Plans
A/B testing to find the optimal offers, designs and messaging for your customers.
Targeted Campaigns
Special targeted campaigns, and campaign scheduling to optimise your peak trading periods
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
Ready To Supercharge Your social advocacy?
Get in touch to learn more about how we can help supercharge your growth.