How Nobody’s Child Drove 11% Uplift in Friend Acquisition With Soreto’s RAF Programme

CASE STUDY

How Nobody’s Child Drove 11% Uplift in Friend Acquisition With Soreto’s RAF Programme

Nobodys Child x Soreto 1

Unlocking the Power of Word-of-Mouth

Nobody’s Child, a leading UK fashion brand, partnered with Soreto to harness the power of Referrals – turning happy customers into Brand Advocates.

At Soreto, we understand the power of recommendations: people are 4x more likely to purchase when Referred by a friend, and Referrals influence 50% of all buying decisions.

Nobody’s Child wanted to harness their loyal and ethical customer base to grow sustainably whilst increasing customer loyalty and cutting through to their target market on social platforms in a cost-effective way

We’ll show you how Nobody’s Child is taking advantage of our Referral Technology including the results they are currently achieving.

Impressive Results

Through our partnership, Nobody’s Child achieved exceptional outcomes:

11%

Rise in total new Customer acquisition

39%

Rise in Average Order Value (AOV)

21%

Positive increase in Enrolments

400%

Increase in Total Referral Order Value

Referral Touchpoints That Drive Results

Nobody’s Child use Soreto’s strategically placed Referral prompts to turn everyday touchpoints into high-converting moments across the customer journey. Note: many customers engage with more than one Referral touchpoint in their journey.

83%

of sales

Pre-purchase placement

13%

of sales

Shopify placement

of sales

RAF landing page

NC x soreto

The Solution

Multi-Touchpoint

Referral placements were integrated at key touchpoints:

Pre-purchase: Account Management Page
Post-purchase: Order Confirmation Page (Shopify)
Always-on: Dedicated Refer-a-Friend (RAF) landing page

This approach boosted engagement, expanded reach, and increased revenue.

Targeted Strategy

Each campaign targeted specific customer segments with tailored rewards, for instance, 20% off for successful referrals via account sharing. Campaigns aligned with NC’s marketing calendar for seasonality, relevance, and to ensure consistent performance.

Channel Optimisation

Nobody’s Child maximised social sharing across key platforms, including WhatsApp, IG, Facebook and Pinterest, with Conversions ranging from 15% to 23%.

Consistent Promotion

The Brand promoted the RAF campaign across email, CRM, and social – this kept the program front-of-mind year-round and drove a 35% increase in referral revenue.

See It In Action: The Referrer

Happy customers are your best advocates – by sharing a Referral, they not only earn rewards, but also introduce new shoppers to the brand effortlessly.

NC referrer 1 2

Referral Lightbox

NC referrer 2

Social Sharing

NC referrer 3

Thank You Email

NC referrer 4 1

Your Website

Turning Clicks Into Customers: The Friend

When a friend receives a Referral, they’re more likely to trust and engage with the brand – turning a simple share into a valuable new customer.

NC FRIEND 1

Friend Clicks On Post

NC FRIEND 2

Landing Page

NC referrer 4 1

Shops On Your Site

NC FRIEND 4

Becomes A Referer

Soreto has been a proactive and valuable partner, delivering exceptional ROI and helping us reduce Customer Acquisition Costs. Their smart optimizations and insight into our best customers have supported sustainable growth that truly aligns with our ethical values. We’re proud to work with a team that understands both performance and purpose.

Nobody’s Child

Benefits

Brand Advocates

Leverage your existing happy customers to reach new ones.

Expand Your Reach

Gain added organic reach and visibility across social media.

Flexible Rewards

Tailored and flexible reward structures.

Full CRM Integration

Built-in CRM flow reminder emails to increase purchase and referral frequency.

Optimisation Plans

A/B testing to find the optimal offers, designs and messaging for your customers.

Targeted Campaigns

Special targeted campaigns, and campaign scheduling to optimise your peak trading periods

OUR PLATFORM

Discover Our Award-Winning Referral Solution

As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.

Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?

Referrals

CASE STUDIES