Soreto logoSoreto

Case Study

How Protein Works Drove a 58% Sales Uplift with Soreto’s Referral Technology

CASE STUDY

How Protein Works Drove a 58% Sales Uplift with Soreto’s Referral Technology

protein works HERO BANNER CASE STUDY FOR SORETO.COM

Fuelling Growth with Every Share

Protein Works logo - Join these brands that supercharge their Brand Advocacy with Soreto

Protein Works is a performance nutrition pioneer with a loyal community of fitness enthusiasts across the UK and Europe. Known for their science-led products and customer-first approach, they were ready to unlock a new layer of growth through the voices of their own fans.

That’s where Soreto stepped in. By embedding seamless post-purchase Referral journeys across the UK, Germany, France, and Ireland, we helped Protein Works turn satisfied customers into high-performing brand advocates.

From on-brand Referral assets to A/B testing and dynamic rewards, our platform empowered Protein Works to scale cost-effective acquisition, and keep customers coming back.

Results That Speak for Themselves

Across multiple markets, Protein Works saw strong YoY gains driven by Soreto Referrals:

58%

Uplift in the no. of Enrolments

75%

Uplift in Click Through Rate

58%

Uplift in the no. of Sales Driven

53%

Uplift in Revenue Generated

protein works CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM

elegant User Journey

Post-Purchase Trigger

After completing a purchase, customers are invited via a Branded Lightbox to share a discount code with their social circle.

Referral Reward

Advocates get a thank-you discount to use on their next order. Friends receive an irresistible offer that boosts first-time conversion.

Organic Social Reach

Referral links are shared across social and messaging platforms, creating peer-powered promotion without additional ad spend.

Ongoing Acquisition

New customers are automatically prompted to refer after their first purchase, creating a sustainable growth loop.

Creative Testing That Converts

Protein Works uses Soreto’s built-in testing tools to see what really drives clicks and conversions, whether it’s a discount, a freebie, or just a better headline.

From swapping out rewards to trying different designs and messages, they’re always testing, learning, and improving.

Fast to launch, easy to tweak, and built to scale, our Referral Solution helps them double down on what works, and ditch what doesn’t.

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See It In Action: The Referrer Journey

Your most loyal customers are ready to spread the word.

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Referral Lightbox

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Social Sharing

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Thank You Email​

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Your Website

Turning Clicks Into Customers: The Friend’s Journey

Social proof. Real offers. No pressure. Just peer-driven conversion.

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Friend Clicks On Post

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Landing Page

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Shops On Your Site

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Becomes A Referer

Why Protein Works Chose Soreto

Soreto’s agile and scalable solution gave Protein Works the power to turn brand loyalty into a measurable acquisition engine.

Branded Placements

Seamless onsite integration, tailored to Protein Works’ visual identity

Social-Led Acquisition

Harness organic reach through social sharing and messaging platforms

Lower CAC

Customer acquisition through organic, high-trust channels that convert

Full Creative Support

High-quality referral assets designed, hosted, and ready to launch

Real-Time Optimisation

Live A/B testing and flexible reward structures to maximise results and performance

Higher Lifetime Value

Reward-based loops that boost repurchase and brand loyalty for Protein Works

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OUR PLATFORM

Discover Our Award-Winning Referral Solution

As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.

Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?

Referrals

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Testimonials

Soreto has been a proactive and valuable partner, delivering exceptional ROI and helping us reduce Customer Acquisition Costs. Their smart optimizations and insight into our best customers have supported sustainable growth that truly aligns with our ethical values. We’re proud to work with a team that understands both performance and purpose.
Nobody’s Child logoNobody’s Child

Testimonials

Soreto’s Social Referral Technology has been a fantastic addition to our Affiliate & Partnership marketing strategy for Weird Fish. Their platform has allowed us to seamlessly integrate a powerful referral mechanism into Weird Fish’s customer journey, tapping into the immense potential of word-of-mouth marketing and driving new customer acquisition. The team have always worked closely to align on branding, strategy and performance.
Weird Fish logoWeird Fish

Testimonials

Since launching the referral program, we’ve seen a 10% increase in new customer acquisitions. The integration with our site was seamless, and within days, we had a fully automated system up and running. If you’re looking for a scalable solution to boost brand visibility and customer acquisition, I highly recommend working with Soreto!
Chatters logoChatters

Testimonials

Service from Soreto has been exceptional, they’ve been proactive in helping us scale sales and implement new technical solutions, all of which have helped us achieve continuous growth! Partnering with Soreto for referral marketing is a no-brainer if you’re looking for a scalable way to boost brand advocacy and accelerate customer acquisition. I highly recommend it!
Roman logoRoman

Testimonials

Since launching the programme, we have achieved a profitable TROAS. Additionally, Soreto has demonstrated a strong average order value (AOV), with customers engaging through the platform tending to make higher-value purchases, particularly new customers, who show a significantly higher AOV. For brands looking to enhance customer engagement and leverage word-of-mouth marketing, Soreto is an effective partner.
Burton Snowboards EU logoBurton Snowboards EU

Testimonials

Our experience with Soreto has been great so far with a quick and easy set up and continued support from their knowledgeable team. We have been really pleased with the return on our investment. They have been a pleasure to deal with and I look forward to our relationship continuing moving forward.
Shark | Ninja logoShark | Ninja

Testimonials

By working with and implementing Soreto’s Referral Marketing technology, we have greatly improved our customer journey and share rates, which has ultimately improved overall website revenues. The team are always quick to respond and forthcoming with new ideas and solutions to help grow and improve our referral campaigns.
Ann Summers logoAnn Summers

Ready To Supercharge Your social advocacy?

Get in touch to learn more about how we can help supercharge your growth.

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