CASE STUDY
How Shark & Ninja Boosted Referral Engagement by 60% Across Europe
Powering Performance Through Advocacy
Shark & Ninja, two of the UK’s most trusted home technology brands, have built a loyal fanbase by combining innovation with everyday practicality. As their customer base grew across the UK, Germany, and France, Shark & Ninja saw an opportunity to turn that loyalty into lasting growth.
Soreto helped them do exactly that. By embedding branded, post-purchase Referral experiences across multiple markets, we enabled Shark & Ninja to convert happy customers into powerful advocates, and drive sustainable acquisition in the process.
From seamless onsite placements to flexible rewards and continuous optimisation, Soreto’s Referral Solution delivered measurable impact at scale.
Results That Speak for Themselves
Across multiple campaigns and countries, Shark & Ninja drove significant gains:
44%
Uplift in Enrolment Rate
60%
Uplift in
Offer Clicks
30%
Uplift in
Friend Sales
25%
Uplift in Total
Number of Orders
elegant User Journey
Post-Purchase Trigger
After checking out, customers are shown a sleek branded Lightbox inviting them to share an exclusive offer with friends.
Referral Reward
Referrers receive a thank-you discount to use on their next purchase. Friends get an irresistible first-time offer.
Organic Social Reach
Customers share across their favourite social and messaging platforms, driving trusted peer-to-peer promotion without extra media spend.
Ongoing Acquisition
New customers are automatically invited to refer after their first purchase, fuelling an always-on growth engine.
Creative Testing That Converts
Shark & Ninja rely on Soreto’s A/B testing tools to optimise everything from copy to incentives, layouts to CTA buttons. With each test, they’re getting closer to the highest-performing creative formula.
Whether it’s switching between gift rewards or tweaking messaging by market, their team continuously learns what clicks and scales what works.
See It In Action: The Referrer Journey
Turn everyday customers into your biggest advocates.
Referral Lightbox
Social Sharing
Thank You Email​
Your Website
Turning Clicks Into Customers: The Friend’s Journey
Low friction. High trust. Real influence.
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
Our experience with Soreto has been great so far with a quick and easy set up and continued support from their knowledgeable team. We have been really pleased with the return on our investment. They have been a pleasure to deal with and I look forward to our relationship continuing moving forward.
Shark | Ninja
Why Shark & Ninja Chose Soreto
Soreto’s award-winning solution gave Shark & Ninja the power to turn brand loyalty into a measurable acquisition engine.
Seamless Integration
Customised referral placements matched to brand guidelines
High-Trust Acquisition
Authentic customer sharing across high-visibility social platforms
Lower CAC
Organic reach means performance without paid overheads
Flexible Rewards
From vouchers to gifts, rewards tailored to what motivates each customer base
Always-On Optimisation
Live A/B testing, data-led insights, and creative iterations that drive ROI
Boosted LTV
Referrals not only drive new customers, they keep them coming back
Discover Our Solutions
Increase repeat purchases and drive new customer acquisition
Enrich your shopping experience with authentic customer content
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
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