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Case Study

How Shark & Ninja Boosted Referral Engagement by 60% Across Europe

CASE STUDY

How Shark & Ninja Boosted Referral Engagement by 60% Across Europe

SHARK NINJA HERO BANNER CASE STUDY FOR SORETO.COM

Powering Performance Through Advocacy

shark ninja logo in black soreto client

Shark & Ninja, two of the UK’s most trusted home technology brands, have built a loyal fanbase by combining innovation with everyday practicality. As their customer base grew across the UK, Germany, and France, Shark & Ninja saw an opportunity to turn that loyalty into lasting growth.

Soreto helped them do exactly that. By embedding branded, post-purchase Referral experiences across multiple markets, we enabled Shark & Ninja to convert happy customers into powerful advocates, and drive sustainable acquisition in the process.

From seamless onsite placements to flexible rewards and continuous optimisation, Soreto’s Referral Solution delivered measurable impact at scale.

Results That Speak for Themselves

Across multiple campaigns and countries, Shark & Ninja drove significant gains:

44%

Uplift in Enrolment Rate

60%

Uplift in

Offer Clicks

30%

Uplift in

Friend Sales

25%

Uplift in Total

Number of Orders

SHARK NINJA CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM

elegant User Journey

Post-Purchase Trigger

After checking out, customers are shown a sleek branded Lightbox inviting them to share an exclusive offer with friends.

Referral Reward

Referrers receive a thank-you discount to use on their next purchase. Friends get an irresistible first-time offer.

Organic Social Reach

Customers share across their favourite social and messaging platforms, driving trusted peer-to-peer promotion without extra media spend.

Ongoing Acquisition

New customers are automatically invited to refer after their first purchase, fuelling an always-on growth engine.

Creative Testing That Converts

Shark & Ninja rely on Soreto’s A/B testing tools to optimise everything from copy to incentives, layouts to CTA buttons. With each test, they’re getting closer to the highest-performing creative formula.

Whether it’s switching between gift rewards or tweaking messaging by market, their team continuously learns what clicks and scales what works.

SHARK NINJA CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM 1 edited

See It In Action: The Referrer Journey

Turn everyday customers into your biggest advocates.

shark and ninja referrer 1

1

Referral Lightbox

shark ninja referrer 2

2

Social Sharing

shark ninja referrer 3

3

Thank You Email​

shark ninja referrer 4

4

Your Website

Turning Clicks Into Customers: The Friend’s Journey

Low friction. High trust. Real influence.

shark ninja friend 1

1

Friend Clicks On Post

shark Ninja friend 2

2

Landing Page

shark ninja friend 3

3

Shops On Your Site

shark and ninja friend 4

4

Becomes A Referer

Shark | Ninja logo in a black circle

Our experience with Soreto has been great so far with a quick and easy set up and continued support from their knowledgeable team. We have been really pleased with the return on our investment. They have been a pleasure to deal with and I look forward to our relationship continuing moving forward.

Shark | Ninja

Why Shark & Ninja Chose Soreto

Soreto’s award-winning solution gave Shark & Ninja the power to turn brand loyalty into a measurable acquisition engine.

Seamless Integration

Customised referral placements matched to brand guidelines

High-Trust Acquisition

Authentic customer sharing across high-visibility social platforms

Lower CAC

Organic reach means performance without paid overheads

Flexible Rewards

From vouchers to gifts, rewards tailored to what motivates each customer base

Always-On Optimisation

Live A/B testing, data-led insights, and creative iterations that drive ROI

Boosted LTV

Referrals not only drive new customers, they keep them coming back

Referrals how it works 1 1 2

OUR PLATFORM

Discover Our Award-Winning Referral Solution

As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.

Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?

Referrals

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Ready To Supercharge Your social advocacy?

Get in touch to learn more about how we can help supercharge your growth.

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Testimonials

Soreto has been a proactive and valuable partner, delivering exceptional ROI and helping us reduce Customer Acquisition Costs. Their smart optimizations and insight into our best customers have supported sustainable growth that truly aligns with our ethical values. We’re proud to work with a team that understands both performance and purpose.
Nobody’s Child logoNobody’s Child

Testimonials

Soreto’s Social Referral Technology has been a fantastic addition to our Affiliate & Partnership marketing strategy for Weird Fish. Their platform has allowed us to seamlessly integrate a powerful referral mechanism into Weird Fish’s customer journey, tapping into the immense potential of word-of-mouth marketing and driving new customer acquisition. The team have always worked closely to align on branding, strategy and performance.
Weird Fish logoWeird Fish

Testimonials

Since launching the referral program, we’ve seen a 10% increase in new customer acquisitions. The integration with our site was seamless, and within days, we had a fully automated system up and running. If you’re looking for a scalable solution to boost brand visibility and customer acquisition, I highly recommend working with Soreto!
Chatters logoChatters

Testimonials

Service from Soreto has been exceptional, they’ve been proactive in helping us scale sales and implement new technical solutions, all of which have helped us achieve continuous growth! Partnering with Soreto for referral marketing is a no-brainer if you’re looking for a scalable way to boost brand advocacy and accelerate customer acquisition. I highly recommend it!
Roman logoRoman

Testimonials

Since launching the programme, we have achieved a profitable TROAS. Additionally, Soreto has demonstrated a strong average order value (AOV), with customers engaging through the platform tending to make higher-value purchases, particularly new customers, who show a significantly higher AOV. For brands looking to enhance customer engagement and leverage word-of-mouth marketing, Soreto is an effective partner.
Burton Snowboards EU logoBurton Snowboards EU

Testimonials

Our experience with Soreto has been great so far with a quick and easy set up and continued support from their knowledgeable team. We have been really pleased with the return on our investment. They have been a pleasure to deal with and I look forward to our relationship continuing moving forward.
Shark | Ninja logoShark | Ninja

Testimonials

By working with and implementing Soreto’s Referral Marketing technology, we have greatly improved our customer journey and share rates, which has ultimately improved overall website revenues. The team are always quick to respond and forthcoming with new ideas and solutions to help grow and improve our referral campaigns.
Ann Summers logoAnn Summers

Ready To Supercharge Your social advocacy?

Get in touch to learn more about how we can help supercharge your growth.

Get A Free Forecast