Tech Brands Boost Engagement | Referral Marketing

CASE STUDY

How Leading Tech Brands Drove 92% Friend Acquisition with Referral

Powering Performance Through Advocacy

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From smartphones to smart appliances, Tech brands are constantly innovating, but cutting through crowded digital channels and expensive paid media isn’t easy.

Brands like Google Store, Samsung, Dyson, HP, Philips, Razer, and Shark | Ninja turned to Soreto to harness the loyalty of their existing customers and convert that trust into measurable growth.

Whether launching their first Refer-a-Friend programme or scaling existing activity, Soreto helps Tech brands build strategic, data-driven referral campaigns that drive sustainable acquisition and maximise CLTV.

Results That Speak for Themselves

With consistent optimisation and strong brand collaboration, Tech brands achieved:

92%

Rise in Friend Acquisition across campaigns

142%

Uplift in conversion rate when fully optimised

15%

Of customers have Enrolled in the RAF Programme

X11

Average ROI across campaigns for Tech Brands

Referral Touchpoints That Drive Results

Tech brands use Soreto’s strategically placed Referral prompts to turn everyday touchpoints into high-converting moments across the customer journey. Note: many customers engage with more than one Referral touchpoint in their journey.

9%

of sales

Pre-purchase placements:

58%

of sales

Post-purchase placements

33%

of sales

RAF landing page

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An Elegant Solution

Soreto’s technology is designed to meet customers where they are, without disrupting the journey.

Multi-Touchpoint Placement

Referral placements were integrated at key touchpoints:
– Pre-purchase: Account Management Page
– Post-purchase: Order Confirmation Page
– Always-on: Dedicated Refer-a-Friend (RAF) landing page

Targeted Strategy

Campaigns are tailored to a brand’s marketing calendar and audience segments, with rewards aligned to expectations.

Channel Optimisation

Brands leverage social-first sharing via WhatsApp, TikTok, Instagram, and Facebook, delivering 15–25% conversion rates

Consistent Promotion

Referral programmes are kept front-of-mind through integrated CRM, email, and social promotion.

Soreto In Action

Discover how Tech Brands use Soreto to drive growth through smart Referrals.

Why Tech Brands Choose Soreto

Campaign Strategies

Alignment with product launches and seasonal peaks for maximum impact.

Multi-Channel Reach

Optimised for the social and messaging platforms customers actually use.

Sustainable Acquisition

Soreto’s Referral programmes aren’t built for short-term sales spikes, they’re designed to deliver value over time.

End-to-End Support

From launch to ongoing optimisation, Soreto is a hands-on partner, not just a plug-in.

Key Takeaways

Lead with a Customer-first Referral Strategy: Sustainable acquisition is achievable with a consumercentric
approach.

Consistent Visibility is key: Regular promotion across
CRM and social channels reinforced campaign awareness
and sustained momentum throughout the year. This was
delivered using a multi-touchpoint and multi-channel
approach.

Nothing is too small to test: Small optimisations, backed
by structured testing, can drive significant revenue gains.

Referrals are a Team effort: Collaboration and
commitment to best practice were central to the growth
we have helped Tech Brands achieve.

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OUR PLATFORM

Discover Our Referral Solution

As shopping journeys are increasingly influenced by peer-to-peer recommendations, it has never been more important to leverage, reward and showcase your existing happy customers.

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