CASE STUDY
How The Fragrance Shop Scaled Customer Value with Social Referrals
Turning Loyal Shoppers Into High-Value Advocates
The Fragrance Shop, one of the UK’s leading perfume retailers, is known for delivering luxury scents at great value, with a customer base just as passionate about fragrance as the brand itself.
In a competitive eCommerce space, TFS partnered with Soreto to unlock the untapped potential of their happiest customers: their advocates. By implementing our powerful Referral technology, The Fragrance Shop was able to turn post-purchase excitement into meaningful growth, all through the power of social sharing.
Our solution bridges the gap between checkout and customer acquisition by transforming every sale into a Referral opportunity. The setup was seamless thanks to Soreto’s integration, with campaign assets customised to match The Fragrance Shop’s branding.
Impressive Results
The Fragrance Shop saw YoY gains across every key performance indicator:
+16%
Uplift in Click-Through Rate
+23%
Uplift in
Conversion Rate
+7%
Uplift in Total
Order Value
+22%
Uplift in Average
Order Value
elegant User Journey
Post-Purchase Trigger
Immediately after checkout, customers see a Soreto-powered lightbox inviting them to share a discount with friends through social or messaging apps.
Referral Reward
For their efforts, customers receive a thank-you reward to use on their next purchase, creating a repeat cycle of engagement.
Organic Social Reach
Referral posts land directly in friends’ inboxes and feeds, driving warm, high-converting traffic organically.
Lifetime Value
When a referred friend converts, they’re prompted to refer others. The cycle continues, with each Referral increasing acquisition and lifetime value.
Creative Testing That Converts
The Fragrance Shop continuously optimised its Referral strategy with the help of Soreto’s built-in A/B Testing capabilities. From creative variations to reward structures, every element was trialled and refined to increase performance.
A/B testing was used to dial in the sweet spot for offer type, copy, imagery, and timing, ensuring each campaign delivered the maximum possible ROI.
See It In Action: The Referrer
Your best salespeople are your own customers. Here’s how it works:
Referral Lightbox
Social Sharing
Thank You Email
Your Website
Turning Clicks Into Customers: The Friend
A friend sees a genuine endorsement from someone they trust, and takes action
Friend Clicks On Post
Landing Page
Shops On Your Site
Becomes A Referer
What Makes It Work
Branded Placements
Tailored to match The Fragrance Shop’s brand experience.
Wider Organic Reach
Tap into vast networks via TikTok, WhatsApp, Instagram and more.
Authentic Social Proof
Real customers sharing real recommendations = trust.
Customer Loyalty
Each Referral campaign fuels the next purchase and share.
Higher LTV
A leaner retention strategy that delivers better margins.
Marketing-Ready Assets
Referral creatives built and hosted by Soreto. No heavy lifting involved.
Our platform
Discover Our Award-Winning Referral Solution
As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.
Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?
CASE STUDIES
How Leading Brands Use Soreto to Drive Growth and Referrals Across Industries
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